In this episode, Jim & Tyson interview Brooke Moore & Laura O’Bryan of MyVirtual.Lawyer, an entirely online law firm. Listen as they go over their business model set up! Mindset, marketing, lessons learned, biggest struggles and more!

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Topics:

• • Overview about their firm
    • MyVirtual.Lawyer is an entirely online law firm
    • They offer non traditional services: limited scope representations
    • Customize the entire experience based on individual’s needs and their budget
    • Remote interactions through software: client portal
  • Differentiation from traditional practices
    • Litigation in family law
    • Outsourcing
    • Technology
  • Feedback from clients
    • Always positive
    • No pushbacks
  • Lessons learned
    • Trial and error
    • Finding the right technology
    • Pivot - We have to try it and see if it works and if it doesn’t we pivot
    • Flexible in services and technology
  • Automation time savers implemented
    • Practice manager software
    • Thinking our intake tools with our documents
    • Intake forms
    • Automation
  • Empowering clients

• Tech stack

• • • Website with calendar system built into it
    • Acuity Scheduling
    • Stripe
    • Free video softwares for consultations
    • Practice Panther
    • Docusign
    • Armor Text
  • Marketing the virtual practice
    • UPS box for SEO purposes
    • Marketing not specific to a location
    • Social media marketing
  • Arrangement with lawyers
    • Law firm in Arkansas
    • Licenses to use the brand in the states that it is legal
  • Division of labor
  • A team made of women
  • A portable career
  • Where do they see this going?

• Expanding to other states

• The mindset

• • What it is that clients need and how can we do it better?
  • Improvement and growth
  • Implementation of new ideas
  • Planification
  • Working in the business and on the business

Jim’s hack: An app, Airtable. A database that also lets you collaborate and store documents inside the collaboration. It’s like a Google Sheets on steroids.

Brooke’s tip: Try to be as efficient as possible because that is going to free up time and push and move forward.

Laura’s hack: Don’t be stuck. Push the boundaries. Have a good work/life balance.

Tyson’s tip: Time maximization units. Don’t let more than 3 minutes go by without doing something really productive.

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You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Marisa Portuondo, a solopreneur who runs her own business law practice in Miami, Florida. They will go over her journey as a lawyer and entrepreneur paying special attention to her marketing and discussing ways to improve it. Also, her biggest struggles and the value of assistants.

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Marisa does basically everything for business owners: that is transactional or litigation. That has  branched out into construction, because a lot of her clients are in the construction industry. Recently she started doing property damage.

Her Firm: Portuondo Law Firm

03:14 - Experience

Marisa has a lot of experience in small firms and learned many valuable lessons about running a law firm: “I learned a lot about how to run a law firm and how NOT to run a law firm from the different bosses that I had.”

03:59 - 1st Day as a Solo

“I just thought, I don’t even know how to get clients! Marketing has changed so much since then... ”

05:17 - Marketing

“Whenever they think about a property claim they think of me, because they don’t know any other property claim attorneys.”  Main marketing is word of mouth

08:39 - Her Struggles

Marisa’s biggest struggle is that there’s just never enough time. Marisa has a background in information systems, so she’s now implementing automation and starting to see how much more efficient she’s becoming.

09:57 - Her team structure

They will go over Marisa’s team and her new mindset about virtual assistants.

12:44 - Technology

Marisa’s main software is Practice Panther

14:30 - Flash Forward

“I don’t know if I ever want to become a big firm. I don’t know if that’s the lifestyle that I wanna lead.”

15:30 - Why do Marisa does what she does

“I just love helping business owners… I’ve learned a lot about business and I love sharing that information”

16:53 - The Advice

Get staff earlier!   

20:01 - Hack and Tips of the week

Hacking’s hack: Jim’s been listening to James Schramko and he has a tutorial named “Own The Racecourse” The best articulation of the mindset that you should have when creating content.

Marisa’s tip: Automation. Get it done. Dig in into your software and automate. If you don’t have one, get one.

Tyson’s tip: Tyson’s in the process of hiring 2 new employees and has one very simple piece of advice: make sure that you have the job applicants make them send you a copy of the resume in pdf format. That simple thing is gonna weed out the people who can’t do that single and simple task.

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.