Marketing 2 - Maximum Lawyer

In this episode, Jim & Tyson interview Patrick J. Higgins, a Medical Malpractice, Personal Injury and a Litigator Lawyer out of New York who has recently opened his own law firm; The Law Offices of Patrick J. Higgins, PLLC. Listen as they go over this big step after practicing for over 32 years; his mindset, strategy, marketing, challenges and surprises on the way!

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Topics:

About Patrick:
- Opened his firm in May of 2018
- Plaintiff Personal Injury and Medical Malpractice lawyer for about 33 years
- No volume business; 15 or 20 cases
- A funny story with our friend John Fisher
Patrick witnessed John Fisher going out on his own
- “He was ahead of the curb and he was bringing in a lot of cases”
What changed in 2018 and made Patrick go out on his own
- “I want to do what I want to do and I have the ability to go out on my own”
Improvements for his website: http://phigginslaw.com/
How do he gets his cases:
- Personal relationships
- Referral attorneys
- Referral based marketing
Content creation
- Repurposed BAR content
- Classic and simple questions
Challenging thing since starting his firm
- Recognize what he needs to develop as a skill set
- Work on vision and on strategic goals
- Books and podcasts
Good to Great by Jim Collins: “The Flywheel Concept”
Patrick’s Vision
- Make X amount of money
- Serve 15 to 20 clients
- 3 Legal Services a year
- Fully automated, top notch website
- The best manage firm
- Be in control
Out on your own with no one to bounce things off of
- Meetings with people who run their practices
Advice to himself
- Developing the client base much earlier
- Understand what clients understand
- Chart an independant course
Surprises going out on his own
- Less time for legal work
- 50% of the time working on the business
One of the most accelerating things about running your own firm is just all the new things you do get to do and learn. GROWTH.

SUPER DUPER EARLY BIRD PRICES are still available for The MaxLawCon19

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: When you are working on a brief or any kind of pleading or anything important, right before you are done editing it, when you think you’ve edit it as much as you can, change the font to a different font and make it bigger. When you read the text again you see things differently.

Patrick’s hack: A client communication tip. When you explain something to a new client, ask them to relate back to you what you just told them.

Tyson’s tip: Speak to your accountant and reduce your tax bill for next year.

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Josh Goldstein an Immigration Attorney and owner at Law Offices of Joshua L. Goldstein, PC. Listen as they discuss about his business and how is it like to run multiple offices; intake, staff, marketing and more!

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Topics:

Josh finally planned a date night with his wife after Tyson’s tip about it in the last MaxLawCon18
Josh’s history
- Big Law job after Law School; hated it, no control over it
- Pro bono made him realize he wanted to open his own shop
- Learned a lot from other solo lawyers in his first office building
Josh as an Immigration Lawyer
- Experience
- Passionate
- Picky about the cases hi takes on
Scaling and processes
- Each case is different
- Associates and paralegals
Josh’s firm in 10 years
- Growing pains
- High volume of calls; call center
- Intake
Intake problems
- Train your own staff for intake
- Intake success examples
- Immigration, Public Interest and Business
Running offices in different places in the US, Los Angeles and Boston
- Background
- Good staff
- A lot of travelling
Advice to people
- Accept the fact that it is not gonna work as well when you are not there
- Intake processes
- Marketing for multiple locations
Running offices remotely
What would Josh do differently?
- Initial marketing to make the phone ring
- Experts
Took California Bar exam
- Had to go back and learn all again
Running the firm and growing the practice
- Love practicing Law
- The job: running the business
- The love: practicing love

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: A Podcast! The Hustle & Flowchart Podcast

Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives.

Josh’s hack: The Best Law Conference Josh has ever been to. MaxLawCon19.

Tyson’s tip: Go through your expense list, line by line, and see where are you wasting money. What are things that you are paying for, that you are not really getting any value from. Quit paying for them.

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Chip Munn, CEO of Signature Wealth Strategies, a wealth management practice serving families in the Carolinas. Listen as they go over Chip’s business and discuss about the similarities of both industries.

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Topics:

- Financial Advisors at the end of a trial
- Chip’s Background as a Financial Advisor
  - Elementary school teacher
  - Lost family farm to the death tax
  - Opened a firm with 2 partners
- Regulations in financial advisement marketing
  - Understanding what the rules are and what the regulators are trying to protect people from
  - Community marketing
  - Into the digital space
  - Content creation
- How to stand out being a financial advisor

They key is you have to create a unique value proposition

- - Make complex things simple
  - Cultivating the reputation of problem solver
  - Service
- Strategic Coaching
  - Taking time off work
  - Setting up some boundaries
  - A very good investment

The growth mindset

- Expand their practice and leave a legacy
- Build a bridge between experienced advisors and young advisors
- Systems
End of year objective
- Taking a breather
- Complete the digital funnel
How to run a financial advisement firm?
- Coaching
- Financial VS Planning
- The abundance mindset

The Maximum Lawyer Conference 2019 is coming!

Jim’s hack: If you use Chrome, if you right click on a tab you can Pin the tab. I foy pint the tab, then whenever you open your browser that tab will be always open in a small tab in the left.

Chip’s tip: Do a quick brainstorming call with Chip at https://signaturewealth.com/referral

Rocketbook, a rewritable notebook that you can use that allows you to scan documents directly into a folder of your choice.

Tyson’s tip: Also a Chrome hack. When you open your Gmail inbox, there should be a couple double diamonds at the end of the URL box. If you click on that, it gives you the option to open your Gmail when you click email addresses.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Dayne Phillips, a Criminal Defense Attorney at Price Benowitz LLP. Listen as Dayne tells his story about meeting Seth Price and how he affiliated with him, having the best of both worlds, working as a solo with a big firm backing him up.

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Topics:

- Transitioning into a solo practice

Found The Maximum Lawyer Podcast

- - Listened Seth Price and John Fisher’s episodes
- Becoming a lawyer at Price Benowitz LLP
  - Started a conversation with Seth and John
  - Went to meet Seth
  - Started working as an employee of a big firm but as a solo in South Carolina
  - The best of both worlds
- The entrepreneurial spirit is in the DNA
  - His Grandfather opened up one of the first well driller business in South Carolina
  - Made the risky decision and took the leap
- Seth Price and John Fisher
  - Something special about them
  - Wanting to help others do well
  - Selfless giving
  - Providing information above the fold
- The mindset in the affiliation
  - First was all about trying to use BluShark
  - Meet with him personally in DC
  - The possibility of a partnership
- The impressive process of Price Benowitz LLP
  - Client intake
  - Follow up
  - Inhouse accounting, marketing, all handled in house.
- Advice to other attorneys in a similar situation:

Never hesitate to reach out to someone for help

- Dayne’s set up and arrangement
  - His own website
  - His own marketing with PB logo
  - Highlighting himself and his local and personal branding
- The advantage of having a big firm backing
  - Trust
  - Confidence
  - Extra backing as a selling point
- Seth’s managing style
  - Full confidence
  - Liberty
  - Not micromanaging
- In the future

Expanding to other practice areas

The Maximum Lawyer Conference 2019 is coming!

Jim’s hack: A Reddit Ask me anything! Hop on a topic that’s in the news!

Dayne’s tip: Accurate mileage reports. All in the palm of your hand. https://www.mileiq.com/

Tyson’s tip: The Glympse app; if you want somebody to know your ETA.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Brooke Moore & Laura O’Bryan of MyVirtual.Lawyer, an entirely online law firm. Listen as they go over their business model set up! Mindset, marketing, lessons learned, biggest struggles and more!

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Topics:

- Overview about their firm
  - MyVirtual.Lawyer is an entirely online law firm
  - They offer non traditional services: limited scope representations
  - Customize the entire experience based on individual’s needs and their budget
  - Remote interactions through software: client portal
- Differentiation from traditional practices
  - Litigation in family law
  - Outsourcing
  - Technology
- Feedback from clients
  - Always positive
  - No pushbacks
- Lessons learned
  - Trial and error
  - Finding the right technology
  - Pivot - We have to try it and see if it works and if it doesn’t we pivot
  - Flexible in services and technology
- Automation time savers implemented
  - Practice manager software
  - Thinking our intake tools with our documents
  - Intake forms
  - Automation
- Empowering clients

Tech stack

- - Website with calendar system built into it
  - Acuity Scheduling
  - Stripe
  - Free video softwares for consultations
  - Practice Panther
  - Docusign
  - Armor Text
- Marketing the virtual practice
  - UPS box for SEO purposes
  - Marketing not specific to a location
  - Social media marketing
- Arrangement with lawyers
  - Law firm in Arkansas
  - Licenses to use the brand in the states that it is legal
- Division of labor
- A team made of women
- A portable career
- Where do they see this going?

Expanding to other states

The mindset

- What it is that clients need and how can we do it better?
- Improvement and growth
- Implementation of new ideas
- Planification
- Working in the business and on the business

Jim’s hack: An app, Airtable. A database that also lets you collaborate and store documents inside the collaboration. It’s like a Google Sheets on steroids.

Brooke’s tip: Try to be as efficient as possible because that is going to free up time and push and move forward.

Laura’s hack: Don’t be stuck. Push the boundaries. Have a good work/life balance.

Tyson’s tip: Time maximization units. Don’t let more than 3 minutes go by without doing something really productive.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Andrew Stickel, owner of Social Firestarter, a marketing agency that works primarily with lawyers. Listen as they discuss different ways to market your law firm and how to differentiate from other law firms.

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Topics:

- Andrew’s presentation
  - The beginnings of his digital marketing agency for lawyers
  - Wanted to start a new company that actually made a difference for lawyers
  - Had a lot of lawyer contacts
- The value of niching down and just specializing on working with lawyers
  - You get really good on 1 area: “Jack of all trades, master of none”
  - “All of our clients benefit from all our other clients”
- Marketing for lawyers vs other professional services
  - Most businesses in the world can create offers that are obvious: “2x1”
  - You got to position yourself to be perceived as the expert
  - Lawyers who advertise like crazy get more clients that good lawyers
  - Be different from every other lawyer out there
  - De-commoditize yourself
- Get perceived as an expert
  - Becoming an expert in law firm marketing
  - Provide a ton of value for lawyers
  - Went on camera and talk about topics that lawyers would find interesting about how to market a law firm

Marketing to law firms

- - Social media
  - Questions people have, most common problems
  - Content to help people solve small problems
  - Become the authority
- Ways to differentiate your law firm
  - Facebook ads
  - Target the exact kind of people you are looking for
  - Facebook pixel
  - Solution style ads, answers to questions
  - Getting granular
- The next level of marketing
  - Don’t get in your head, just do it
  - Educate yourself on how things work; facebook ads, groups, pages, etc.
- People should stop doing immediately
  - Relying on 1 source of leads
  - SEO is getting more competitive
  - Start doing what other people aren’t doing
- Best lawyers are the ones who are open to trying new things and understand that marketing is always evolving
- The future:

It’s all about value

- Mailing lists
- Instagram
The difference between high production videos vs iphone videos
- Done is better than perfect

Jim’s hack: Open new Google doc files just typing in docs.new in your browser. Also slides.new or sheets.new

Andrew’s hack: A facebook hack: If you are running facebook ads, if you are a personal injury attorney or a criminal defense attorney, when targeting people, select an actual physical location. For example if you are a personal injury attorney, type in all the hospitals in the area that you serve.

Tyson’s tip: Go to Andy’s Youtube channel. Look at how he names his videos. Look at the art in the videos. Pretty incredible.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Parker Layrisson, a personal injury attorney who runs his own law firm in Ponchatoula, Louisiana. Listen as they go over his car accident personal injury business and the importance of community marketing in a town like Ponchatoula. Also, his struggles running his firm, how his book has helped him, podcasting and more!

Topics:

Parker’s background
- Ponchatoula, Louisiana
- Small town lawyer
- Specialist that does 1 thing: car accident personal injury law
The firm’s beginnings
- Started running a satellite office for a big law firm
- Went on his own about 10 years ago
- Took anything that walks in the door
- Parker’s mother got involved in a car accident, and it got personal for him
- Focused only on car accident personal injury
A niche in a small town
- Lock down your tribe
- Community marketing
- The book: Accident Handbook
Where are cases coming from
- 88% come from referrals: former clients, the list
- Intake: Gary Falkowitz
- Follow up and provide value
- Mentors and referral sources
- Goal: 10 cases a month
The book and marketing
- The list
- Copies to former clients and referrals
- Reviews
- “The book is like a business card that you can put on a shelf”
Book promotion in Times Square: a marketing hit!
Parker’s biggest struggles
- Staffing issues
- Replacing marketing and legal assistants
- Work Life balance
Young Guns Mastermind
- Supporting one another
- Achieve higher goals
- Brainstorming
Time in the business and on the business
- More ON than IN
- 2 associates
Podcasting: Parker has started a podcast!
- A podcast about stories of people that live in Ponchatoula
- Great way to get in front of people!
- The logistics of it
Community marketing
- Fighting against bigger city attorneys
- Programs like Bikes for kids
Advice for law students opening their firms
- The list: track all the people in your life and be meaningful about staying in contact with them
- Thank you notes

Jim’s hack: Any chance you have to throw a little party and connect with your people, it sort of strengthens the bond of everybody.

Parker’s tip: An app to send hand written notes: https://www.bond.co/

Tyson’s tip: Start tracking your goals and if you are doing the things you said you were going to do.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson will go over a list of 6 reasons why Jim’s firm is transitioning away from Infusionsoft to another softwares.

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Topics:

Jim and Tyson’s history with Infusionsoft
- Maximum Lawyer wouldn’t be here if it wasn’t for Infusionsoft
- Discussions about running a law firm

The list:

Infusionsoft is at the end of the day, build for Marketing; it’s really clunky when it comes to run a law firm off of it
The sales pipeline itself and using the sales pipeline to try to show a client’s movement (Infusionsoft opportunities) in the during unit through the process of a case is extremely difficult
Infusionsoft is not keeping up with it’s competitors
Infusionsoft is expensive
Immigration is not that strong as other softwares when it comes to Immigration
The Infusionsoft Conference (ICON) got canceled. It was the best conference we’ve ever been to

Jim’s hack: Take a look on what you are doing and all the pieces software you are using. It makes you analyze where you are spending your money and what’s most effective. And be open to looking at other things, other pieces of software that might do things a little better.

Tyson’s tip: Tyson had urgent need of an answering service and he’s been using ReceptionHQ. They really pulled through.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Paul Yokabitus, an estate planning attorney who has just launched his own firm: Cary Estate Planning, from North Carolina.

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_117.mp3" social_linkedin="true" ]

Topics:

His mindset
Background:
- His early days as an attorney
- Work experience: the advantage of working at a firm before opening your own
- Learning systems, processes, workflows and customers
- Referral networks
How has he spent his time in the ramp up to launching the firm:
- Research
- Took lessons learned from previous firm, and impriving
- Listening to the book Clockwork, by Mike Michalowicz
Marketing:
- Creating and maintaining deep relationships over time with clients and with key referral partners

“A lot of it was sort of carrying on from what I was already doing. Most of my referral partners they were loyal to me, they were with me before I joined my most recent firm, and they are going to continue to be with me moving forward, and that’s largely because I actually care about them. That’s something that I think people really lack when they’re trying to create referral relationships and networking relationships. A lot of people just got to an event and load a shotgun with business cards and just start spraying, but if you don’t follow up; ask questions about what are their kids names, what does their wife or husband do, were are they from, those are the kind of interests that build relationships vs contact.”

Social media and website content
Bought a lot of video equipment: for a video FAQs
Opening party and coverage in the media

Time structure moving forward
- 2 offices: collaborating with other offices
- Different days assigned to marketing and client meetings
- Block scheduling
Answering services:
- Smith.ai
- Sideline
Focus:
- Actual focus: organization!
- Strength: bringing clients in
- Weakness: management

“I just got to put the pedal down to the floor for the first couple months until I’ve got consistent revenue, and then hire out the staff that I am not good at.”

Bookkeeping: spend some money to set it up correctly right out the box.
5 years from now:
- Meeting with referral partners and clients.
- Plan strategy and implementation
The election of the name and including the location in the name:
- SEO and Keywords
- Low lawyer saturation in Cary
- Active in the community
Choosing the location of the office

Jim’s hack: Focus on conversion/sign ups.

Paul’s hack: BombBomb, it’s an email platform that hosts native video, so you can send video within the body of the email without being redirected to another website. You can also live record!

Tyson’s tip: Writeyboards

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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