You can’t bill for waking up on the middle of the night. You can't bill for sitting in front of your computer willing to smash your keyboard because someone isn't listening to you.

They’re just not worth it.

In this episode, Jim, Tyson and Randall will try to identify bad clients, and explain why it’s a good idea not working with them.

As many of solo practicing lawyers, Randall has the “good” struggle of not having enough time to do everything. He’s in a point in which he may need to add an associate or an assistant. He’s having trouble letting things go that he SHOULD let go.

Every client is not created equally and there are some clients who really aren’t worth 5 times what your normal fee would be.

So, how do you identify those clients? With experience. When somebody calls you and something just doesn’t feels right about what they said, or something about how they’re talking to you just doesn’t feel right, something doesn’t line up; just go with your gut.

“I have a great case!”... No you don’t!

Bad clients can crowd out good clients, they leave you without energy to deal with new clients or with actual good clients. Re-allocate your resources from all the bad places to good places.

Randall’s Tip: You need to stand a lot of time on https://lawyerist.com/ reading a lot of articles. Free information for people who want to go solo.

Hacking’s Hack: Google Sites. It allows you to build internal or external facing websites, and you can use it as an intranet. Very easy to use!

Tyson’s Tip: A book; “What to Do When it's Your Turn (and it's Always Your Turn)” by Seth Godin. The Domino Project; 1st edition (December 1, 2014).
It’s inspirational and motivational.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Nowadays, Marketing can be found in so many forms and be applied in so many ways that it is really important to have some criteria and pick the things and strategies that really make sense from a marketing standpoint.

In this episode, Jim, Tyson and Lee Rosen go through a list of marketing rules and tactics you should avoid when running your own law firm.

1. Sometimes you are already doing enough and the thing that you are doing have a lot of potential to grow. You need to go deeper, not broader. Stick to what you are good at and what’s working
You are already doing plenty, just keep going with that, don’t add something new to the mix.

2. You ought to pass on a marketing tactic if you don’t understand it.
Do not put money on the line for things you don’t understand.

3. Feel it in your guts. If you feel a tactic it’s not for you, then it’s not for you. DON’T DO IT.
You ought to be excited and energized about any marketing idea you are considering.

4. Don’t do the marketing tactic because somebody else is doing it.
Pick your own tactic, the one that works for you.

5. Don’t do things that don’t work.
If you are being pitched on a tactic and there is no evidence that it works, don’t believe it works just because this company is still pitching it to you. Get references, real life lawyers. Don’t buy it unless the vendor can prove to you that it actually works.

6. You don’t trust the vendor: STAY AWAY.
Trust your instincts.

7. Commitment. There is no reason in the world we live in today, to sign a 1, 2 or 3 year deal.
The things that today work best for us, involve no commitment.

8. Ethics. Beware of unethical tactics.

9. Expensive tactic. Today, we can market our practices on a small budget.
There are incredible possibilities!

Hacking’s Hack: An app: Google Keep. https://www.google.com/keep/
Screenshots, tasks, notes, you name it.

Tyson’s Tip: iPhone app: Chartistic. https://itunes.apple.com/us/app/charting-app-chartistic/id1127272574?mt=8
It allows you to easily create charts from your phone.

Lee’s Tip: An A.I. (artificial inteligence) personal assistant: https://x.ai/
It provides you with an artificially intelligent bot that helps you with scheduling meetings!

Another A.I. personal assistant but for travelling: https://pana.com/

A gift from Lee! https://divorcediscourse.com/ri/get-rosens-rules/

The Maximum Lawyer Podcast. Partner up, and maximize your firm.