Do you struggle with keeping realistic expectations? In this episode of the Maximum Lawyer Podcast, Tyson and Jim share their insights on unbridled optimism and how it relates to the field of law.
Episode 5: Niching Down
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“The Riches are in The Niches”
In this episode Jim and Tyson share with us their personal experiences about niching down and how it helps to grow your law practice and firm!
You can’t do more than 2 practice areas well and neither market more than 2 well. Niching down makes your marketing and processes easier, it makes you more efficient.
Referral network. You can feed it and it can feed you right back (clientwise). Other lawyers who work on other practice areas refer you and you refer them.
Fact: Look around and see the most successful lawyers in the country, you’ll notice they do 1 thing or 2. If you have 12 practice areas in your website, it may look better but your message is garbled.
Get the client to the door, then you can be the best lawyer, but to be the best lawyer you must know and master your practice areas. If you focus on many you will never be a good lawyer.
Tyson’s Tip: Slack. https://slack.com/
An app for mobile and desktop to communicate with your team. It’s free. You can share and coordinate everything.
Hacking’s Hack: A simple Hour Glass (or 50 minutes) to FOCUS.
Shut down everything that distracts you and just work for 50 minutes. Then take 10 minutes to stretch, walk, talk with your employees.
The Maximum Lawyer Podcast. Partner up and maximize your firm!
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Amy McGarry Law Office, PLl, 05/23/2023
Amy McGarry
I listen to every podcast, Saturday morning shows, HotSeats, etc. The information and ideas I learn from
each one. I may only receive a nugget of information, or feel encouraged that I am not the only one
going through something.
Harlow law office ltd, 04/21/2022
Jennifer Harlow
The podcast and fb group has been life altering. I always felt like I would never know enough to hang my
own shingle and employ people, but here I am, killing it. Lots of actionable steps for working on mindset,
business (some I had to go outside of law to learn) and really gathering attorneys who are willing to
share and lift up others, as opposed to tearing other attorneys down. I first heard about the podcast on
Ernie the Attorneys podcast and how they were doing amazing stuff. And they continue to do so. Now if
we could bring back maxlawcon I’d be over the moon.
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