In this episode, Jim and Tyson interview Thom Singer, a sales and marketing expert and a professional speaker. They will discuss marketing tactics for attorneys running their own law firms and how being a great speaker can improve your business. Trial lawyers! This episode is for you!

Thom begun his career working in a financial printing firm; selling to big lawyers and big corporate law firms. One of these firms brought him in to become their marketing person, so he got to know the law business really well. 4 years later, Thom became a solopreneur, making people shift how they think about their marketing.

http://thomsinger.com/
Listen to Thom’s podcast! Cool Things Entrepreneurs Do with Thom Singer: http://thomsinger.com/podcast/

“The practice of law, is a business…”

Three letters that will really help you excel when it comes to selling: L. A. W.

L is for Lawyers: So much of the business comes from referrals from other lawyers…

A is for Analytics: We live in a world that is data driven. Where are your leads coming from?...

W is for Wisdom: Knowledge. Experience. Understanding. Common sense. Insight.

“Don’t go to a networking event thinking I wonder if I can get a lead, go to a networking event saying I wonder who I can give a lead to that will lead to real business…”

Thom’s Tip: Go old school. Send a handwritten note. Every week. It will improve your relations and you will grow your reputation.

Hacking’s hack: A Thom’s podcast episode. https://thomsinger.com

Tyson’s tip: If you use WordPress… Visual Composer. Easy to use. Great results.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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In this episode, Jim and Tyson will explain and discuss why is it so important to introduce personal stories in your firm’s marketing strategy. Also, they will go through some examples of how you can do it.

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Personal stories let clients get to know you and connect better. This will make them feel closer to you and trust you more. This episode is full of great stories and example from Tyson and Jim that will make you laugh and will inspire you to apply new strategies to your marketing. HUGE TAKEAWAYS!

You should get:
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008
by Chet Holmes
https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158

Hacking’s hack: A book. Get more connected to yourself. Meditate. The Surrender Experiment: My Journey Into Life's Perfection by Michael A. Singer

Tyson’s tip: https://www.tableau.com/
Tableau helps the world’s largest organizations unleash the power of their most valuable assets: their data and their people.
Read more at https://www.tableau.com/#AIOvVaBIiIFoXxaW.99

Have you used it? Please let us know what you think!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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In this episode, Jim and Tyson will go through lessons learned and things they liked about this year’s ICON: Infusionsoft User Conference!

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about: ICON gathers amazing, brilliant minds in the biggest mastermind you've ever seen. ICON is for the hungry – the relentless, tenacious go-getters with a reckless belief in what's possible, what's just around the corner. - See more at: http://attendicon.com/about#sthash.4eBpGtQv.dpuf
ICON 18:

Tyson’s highlight:
Marcus Lemonis is a successful entrepreneur and star of CNBC’s The Profit and The Partner. - See more at: http://attendicon.com/about/contest/meet-the-profit#sthash.0vNjXSvO.dpuf
http://attendicon.com/about/contest/meet-the-profit

“Stay focused, work hard, know your numbers, and be disciplined. If you do those things and take care of your people, the likelihood of being successful is very, very high.”
—Marcus Lemonis

Hal Halladay
http://attendicon.com/speakers/hal-halladay
Culture is the Game Changer

Taking your business to the next level is possible when you get your people strategy right and build a winning culture. Learn how to make culture your strategy and multiply your business. From identifying and communicating a meaningful purpose for your business to hiring and motivating the right people, you can confidently grow your business through culture. - See more at: http://attendicon.com/speakers/hal-halladay#sthash.n2CNktU4.dpuf

Jim’s highlight:
James Ashford
http://attendicon.com/speakers/james-ashford:
How This UK Accountancy Firm Has Used Infusionsoft To Automate EVERYTHING - See more at: http://attendicon.com/speakers/james-ashford#sthash.bhGoJ0xw.dpuf
Greg Jenkins
http://attendicon.com/speakers/greg-jenkins
The Nature of Nurture: Increasing Conversions for Free - See more at: http://attendicon.com/speakers/greg-jenkins#sthash.xGo5Mt2S.dpuf
Customers buy when they're ready to buy. And if someone opts in to your list and isn't ready to whip out their credit card, something has to bridge that gap. The answer is Nurture. Nurture is the process of building relationships. It's about establishing yourself as an expert, developing rapport, and most importantly, delivering value. In this session you'll discover all the places nurture fits into your funnel, the most common misconceptions about lead nurture, and the proven best practices for designing your own nurture process. - See more at: http://attendicon.com/speakers/greg-jenkins#sthash.xGo5Mt2S.dpuf

VENDORS Tyson has signed up to.
https://www.appointmentcore.com/: Automate Your Appointment Setting Process for Your Infusionsoft & Google Calendar
https://sotellus.com/: The soTellUs app lets you take your phone or tablet into the field with you to get customer reviews on the spot. You're able to say to your customer, "Love our service? So tell us..."

Tyson’s tip: An app. https://itunes.apple.com/us/app/mail-cleaner/id977528375?mt=8
It helps you keep your mail inbox organized and clean.

Hacking’s hack: To read 2 books at the same time! Take 2 books about business and read one chapter at a time, alternating chapters. The idea is to find connections over the 2 books and to pull out new ideas from them.

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In this episode, Jim and Tyson finish their talk with attorney Will Norman. This time, he will give us an update on his process and explain his “5, 5, 5 Plan”. Also, Jim and Tyson will go through a list of suggestions to help Will move forward with his firm.

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Will’s 5, 5, 5 plan consists on building 3 different referral networks and to obtain 5 cases from each of them. Jim and Tyson will share their thoughts about it...

“When you are starting out, I think it’s helpful to think big, and not arbitrarily hold yourself back…”

List of quick tips from Jim and Tyson after reading Will’s questions in the Facebook Group:
1. Don’t answer your own phone.
2. Have a system to capture all the information you can from anyone who calls so you can add the to your database.
3. Nitch down.
4. Take notes, CRM, keep track. “As you grow, you want people to know what’s going on with your cases.”
5. Focus on the big things. The vision. The goal.
6. Have a lead magnet strategy. Keep track of client questions.
7. Outsource

Tyson’s tip: https://icomoon.io/. A really cool and simple app to create icons, designs and more!

Hacking’s hack:
http://www.monkeypodmarketing.com/. A course to teach you about automation. It’s excellent.

Will’s tip: A book. MacCarthy on Cross-Examination, by Terence MacCarthy. A great resource on how to get what want out of cross examination.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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In this episode, Jim and Tyson talk to Will Norman, a member of Maximum Lawyer’s Facebook group who is going through some career changes -he is going on his own!- and he needs some advice.

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Will’s been practicing criminal defense for about 5 years, and has been around it all his life; almost all of his family is in the police. He has a practice with an old partner but recently there have been some issues in the business. Real structural business issues, so Will decided to go out on his own and start his own law firm...

Don’t miss next week’s episode with Will Norman and his 5, 5, 5 plan!

Hacking’s hack:
An episode from GaryVee’s Audio Experience Podcast in which Gary is interviewed. One of the most inspiring, truthful, honest, brutal, harsh, motivating podcast.
https://itunes.apple.com/us/podcast/the-garyvee-audio-experience/id928159684?mt=2
(April 26 episode)

Will’s tip: A practice management software. Pretty awesome and helpful. https://www.actionstep.com

Tyson’s tip: Read John Fisher’s book. The Power Of A System: How To Build the Injury Law Practice of Your Dreams.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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“Attorney customers, almost all of them, are going through a time of stress. Recognizing that and acting accordingly is key.”

In this episode Jim and Tyson interview Jill Nelson, the founder and CEO of Ruby Receptionists, a virtual & live answering reception service, and will explain why creating a wonderful phone experience can help us grow our business.

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“We live and breathe to keep alive those personal meaningful connections…”

Jill Nelson:
https://www.linkedin.com/in/callruby

“Wonderful receptionist + great technology”.

“We speak as if we were part of your practice and have the right information at our fingerprints”

Hacking’s hack: https://meetedgar.com/. Meet Edgar will take in all of your posts in social media and re purpose them. Also, great Blog. This article about Facebook Live is awesome. http://blog.meetedgar.com/what-you-should-do-after-your-facebook-live-broadcast-ends/

Jill’s tip: A new feature in the Ruby mobile app. “The return call” feature. When you host your phone number with Ruby and want to make a phone call through the ruby app, you can do that and it will publish your business caller id.

Tyson’s tip: https://www.stickermule.com. You can get custom labels, magnets and stickers of your firm or whatever you want. It’s really cool!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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In this episode Jim and Tyson interview Joey Vitale and go through his process of starting his own law firm, choosing the right niche and re-branding accordingly.

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“I took a look at what my strengths were and met up with some mentors, work with them for a while, and co-founded a startup for startups. Then I realized that the market we were going after, wouldn’t really value the type of service we were providing.”

Besides, all three attorneys discuss and share their different approaches on giving away free content.What’s your point of view on this matter? Comment!

“For me it starts with this idea of creating a lean business and then making sure that the sales component can work, and then once you confirmed that then you can go to the other priorities.”


Hacking’s hack:
Using Overcast (https://overcast.fm/) I found out about Andrew Warner and https://mixergy.com. GREAT INTERVIEWS.

Joey’s tip: Experience with Facebook Live in your business. https://live.fb.com/. And use https://obsproject.com/ to go live through your desktop.

Tyson’s tip: Google Adwords Express. From your phone. SUPER EASY. https://www.google.com/adwords/express/

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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“In order for us to be able to move forward as a firm, as a lawyer, as a person there are things in our lives that should be forgotten or abandoned. If we are not completely all in, the we should say no.”

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A game changing episode. Jim and Tyson will go over a list of 10 things you should not do or stop doing that will help you relieve some stress and get more work done. Efficiency.

1. Unnecessary meetings. “Meetings can really be a time suck.”
2. Networking that goes nowhere. Some are just a waste of time.
3. Too many practice areas. Nitch down, be a specialist.
4. Outdated firm systems. Keep your systems updated!
5. Unscheduled phone calls. Don’t answer your own phone!
6. Volunteering or serving on boards. “If you are gonna commit to it, commit to it”
7. E-mail. Do you hate emails too? Get in your e-mail and get it done. At once.
8. Low level and busy work. Remember; eliminate, automate, delegate.
9. Book keeping. Listen to this episode. https://maximumlawyer.com/podcast/episode-16-accounting/
10. Negative people. Keep away from them. Seriously. Be around people who motivate you and energize you.

Tyson’s auto responder:

We respond to emails as quickly as we can, but just so you know, emails received after 3pm Central time Monday-Friday or on weekends/holidays, or emails that need an in-depth look on our part, might not receive a response until the following business day or later in the week.

If you need an immediate response, feel free to call 888-550-4026 or email legal assistants Angi Haus ([email protected]) or Kelsey Ortmann ([email protected]). They are
both happy to answer your questions.

- Tyson Mutrux

P.S. Have general legal questions? Try searching our YouTube page!

Hacking’s Hack: A great book. The War of Art: Break Through the Blocks and Win Your Inner Creative Battles, by Steven Pressfield.

Tyson’s Tip: Turn off your unnecessary phone notifications that suck your time!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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In this episode, Jim and Tyson interview Jason Oesterly, owner of Washmo Media LLC an Infusionsoft certified partner, and he will explain us how systems and infusionsoft can help our business.

Jason has helped us start Maximum Lawyer and he is our go to guy when we have questions about Infusionsoft, our Client Marketing System. https://www.infusionsoft.com/

Great episode. Full awesome and really useful tips.

“Whatever system you are going to take a look at, being Infusionsoft or any other, you should focus on what are your needs today, where do you want to go, and make sure that you are not gonna be put on a corner stuck with a system that won’t grow with you. A system needs to scale as you need you scale”

Hacking’s Hack: Upwork! https://www.upwork.com
I’ve just found an immigration paralegal on Upwork! Great employee, simple, fast, cheap!

Tyson’s Tip: Create blog posts through WordPress from your phone whenever and wherever you want. Use your time! Create content!

Jason’s Tip: Test your site. https://www.thinkwithgoogle.com
Test My Site is an easy way for businesses to measure their site’s performance across devices, from mobile to desktop, providing them with a list of specific fixes that can help their business connect more quickly with people online. Businesses just need to type in their web address and within moments they’ll see how their site scores. They can also get a detailed report with tips on what to do next, and where to go for help at no charge.

Thanks so much for listening to the show this week! If you want to know more about this and keeo on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment.
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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