In this episode, Jim and Tyson interview Paul Yokabitus, an estate planning attorney who has just launched his own firm: Cary Estate Planning, from North Carolina.

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Topics:

• His mindset
• Background:
  • His early days as an attorney
  • Work experience: the advantage of working at a firm before opening your own
  • Learning systems, processes, workflows and customers
  • Referral networks
• How has he spent his time in the ramp up to launching the firm:
  • Research
  • Took lessons learned from previous firm, and impriving
  • Listening to the book Clockwork, by Mike Michalowicz
• Marketing:
  • Creating and maintaining deep relationships over time with clients and with key referral partners

“A lot of it was sort of carrying on from what I was already doing. Most of my referral partners they were loyal to me, they were with me before I joined my most recent firm, and they are going to continue to be with me moving forward, and that’s largely because I actually care about them. That’s something that I think people really lack when they’re trying to create referral relationships and networking relationships. A lot of people just got to an event and load a shotgun with business cards and just start spraying, but if you don’t follow up; ask questions about what are their kids names, what does their wife or husband do, were are they from, those are the kind of interests that build relationships vs contact.”

• Social media and website content
• Bought a lot of video equipment: for a video FAQs
• Opening party and coverage in the media

• Time structure moving forward
  • 2 offices: collaborating with other offices
  • Different days assigned to marketing and client meetings
  • Block scheduling
• Answering services:
  • Smith.ai
  • Sideline
• Focus:
  • Actual focus: organization!
  • Strength: bringing clients in
  • Weakness: management

“I just got to put the pedal down to the floor for the first couple months until I’ve got consistent revenue, and then hire out the staff that I am not good at.”

• Bookkeeping:  spend some money to set it up correctly right out the box.
• 5 years from now:
  • Meeting with referral partners and clients.
  • Plan strategy and implementation
• The election of the name and including the location in the name:
  • SEO and Keywords
  • Low lawyer saturation in Cary
  • Active in the community
• Choosing the location of the office

Jim’s hack: Focus on conversion/sign ups.

Paul’s hack: BombBomb, it’s an email platform that hosts native video, so you can send video within the body of the email without being redirected to another website. You can also live record!

Tyson’s tip: Writeyboards

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You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Tyson and Seth will go over the fundamentals of digital marketing and SEO.   

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Seth’s digital marketing company: https://blusharkdigital.com/

4 Fundamentals

“When somebody comes to me and says: hey my website is not performing the way I want to, more often than not 1 or more of those areas is being neglected or ignored.”

• Content:
• Links:
• Coding component:
• Local component (Google My Business: REVIEWS!)

“What’s difficult is executing on each of theses areas, and consistently month after month continuing to move the needle, to demonstrate to Google that you are an authority in the area you wanna be, and that when somebody searches, that you come up as the best answer for what somebody is looking for.”

“Make sure that everything that’s done it’s genuine and done right.”

Listen to the episode and learn how to get a $500 PPC bonus with Blue Shark Digital!

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.