In this episode, Jim and Tyson interview Garrett Moon, CEO and co-founder of CoSchedule a calendar and mission control for your marketing team and strategy, and the author of the 10x Marketing Formula. They will go over his beginnings as an entrepreneur,the idea behind CoSchedule and how it can help your law firm, his book and a lot more!

Early times:
Before CoSchedule, Garret runned a Marketing Agency where they did marketing consulting, web design and some software costume development. And what they started seeing is a consistent pattern of marketing teams struggling to implement their day to day jobs. We had the urge to solve that problem…

His site: https://coschedule.com/
His book: https://10xmarketingformula.com/

CoSchedule and legal marketing:
Most people are doing content marketing, many of your competitors are already doing it in some form or fashion and so it gets harder and harder to stand out. We have to start thinking about taking our content to a next level to really stand out from the competition.

The book:
The idea of the book was to show how we were able to get results even though we were entering a crowded marketplace…

The formula:
The 10x Formula book is a series of formulas or things that you can do as a team or as an individual to find you own individual 10x opportunity to multiply what you are doing. Systems, content, traffic, growth, competitors.

If you are running a law firm, these are some things you could do to improve your marketing:
1st phase: Learn how to acquire traffic. Learn how to use your website to let people find you and see you. Learn how to publish.
1. Content. Do it up to 5 times a week.
2. Get that content into social media and email.
3. Every time you do a blog post send it out to your entire list.

2nd phase: Call to action. Use something that the user can take away. Every time a user visits your website or reads your content you are gonna be giving them tangible value, and in exchange for that value you are gonna gain an email and an audience member.

3rd phase: Turn that audience into paying customers. Build the trust first with the content.

The Mindset:
One of the most valuable things is learning to prioritize opportunities very well. Opportunities that have the ability to multiply your results as a business by 10 times and can provide you with significant growth.

Max Law Con: May 17th and 18th
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack:
https://readitfor.me/
It’s a book summary service with an audio summary, a textual summary and a video summary!

Garrett's Tip:
Learn to listen to audiobooks 1,5 times or 2 times faster! It is hard at first, but really valuable when you get used to it.

Tyson’s Tip:
List your done wells. Anything that move your goals forward an inch. Every day right them down. It will get you in the right mindset.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson have Bernard Nomberg from The Nomberg Law Firm as a guest.They will go over his practice, how the family business works, their marketing strategies and challenges in a town that requires them to stand out.

A family business with 100 years of experience!
Bernard runs the firm alongside his brother and partner David, but before them, his father Joel did. Now Joel is happily retired and Of Counsel.
The Law Firm: https://www.nomberglaw.com/

Nomberg Law Live and Video Strategies
A weekly show that airs through Facebook Live every Tuesday at 10am CT, 8am PT in which Bernard brings on different guests to talk about whatever it is that is their specialty. To watch Nomberg Law Live go to Facebook and like The Nomberg Law Firm: https://www.facebook.com/NombergLawFirm/
The idea is to branch out a little bit and have more variety. But, if you want to see Bernard talking about workers compensation law you can go to his Youtube Channel: https://www.youtube.com/channel/UCZZ7l9auCk5DeJDe76VkeUA

“Just start. Just practice”
As a rehearsal you can do offline videos just to see how you sound like and look like.

“I do videos to try to humanize who I am as a lawyer, cause I think a lot of folks who don’t deal with lawyers they tend to be a little afraid to talk with them. I just gotta show that I am a guy just like them!”

Stand Out!
“As a 2 man firm we can’t compete with the billboards and the TV attorneys; thos big firms. So we have shifted our marketing to the social media, the internet…”

“Just be yourself. People can see through that, if you are being someone else, if you are trying to impress, if you are trying to be something that you are not. Those clients, those friends of the firm, the opposing counsel, the judges, they see through that in a heartbeat… That should be enough with all the learning that you have, with who you know, what you know, the bookmarks… All of that ought to be enough for you to be successful”

Max Law Con: May 17th and 18th
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack:
A book that actually popped up in the Facebook Group: “The Complete Guide to Law Firm Intake: Powerful Strategies To Maximize Retention and Increase Revenue” by Gary P Falkowitz
https://www.amazon.com/Complete-Guide-Law-Firm-Intake/dp/1946203262

“So many lawyers spend so much money on getting the phone to ring, but we all do a pretty poor job, or not a good job as we think that we do, on actually conversion.”

Bernard’s Tip:
Everyone's time is precious. Including those who are calling your office for advice. And I think that listening is the most important thing an attorney can do when he picks up the phone and talks to a client, they just wanna be heard, whether it’s one minute or thirty minutes.

Tyson’s Tip:
If you are not comfortable with video, record a 1 minute video about anything you wanna do and post it to the Maximum Lawyer Group. That way you could get feedback from us and members of the group on it so you can get better.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will go over the different kind of skills you need to run a successful law firm and be a good lawyer.

“Why the skills that make you a good lawyer probably are not the same skills you need to run a successful firm?”

Lawyer VS Entrepreneur:
Sometimes people have occupations that fit their personality and sometimes they don’t. Being a good lawyer is not the same as being a good entrepreneur and business owner. Although it sure shares a lot of values and mindsets.

Identify Your Skills:
Finding what it is that you are really good at, what your unique strengths are, it’s really important because: 1, it helps you figure out what you are good at and what you should be doing, and 2, it helps you find people who have different skill sets that can support you and fill in the places where you might be weak.

Think Outside The Box:
If you are doing the same thing as everybody else, you are probably doing the wrong thing and you need to really look outside of your usual space to find people that can teach you things that you haven’t thought about. Some of the best tools that we use came from outside of legal marketing…

How Can I Be Doing That Better?:
Whenever you are listening to CLE’s or business podcasts, etc, don’t think “Great, I am already doing that”, think “How can I be doing that better”?

Invest In Yourselves:
You really need to make time and find out people who you resonate with you. Keep pushing yourself.

Take Action!
Implement what you know. Read a lot, study a lot, listen a lot, but implement.

Max Law Con:
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack: Inventory your email and delegate: Categorize the different types of email that you receive and once you have a comprehensive list of categories of emails that need responses, delegate those emails automatically to the right person in your office. .

Tyson’s Tip:
A book from a coach: “Organize Your Team Today: The Mental Toughness Needed to Lead Highly Successful Teams”, by Jason Selk, Tom Bartow and Matthew Rudy.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will go over the importance of understanding and listening to your clients and how to do it better, providing a better service and improving your marketing.

Listen more and talk less.

Getting to know your clients, their story, what they are going through will help you provide a better service and improve your ability to represent people and improve your marketing message and branding.

Break it down piece by piece the clients perspective on what they go through. Understand them, identify their problems and try to help them solve their problems. They are going to remember that, and it will make the difference in the future.

Some questions to get to know your client:
1. What made you go ahead and hire us?
2. What were you thinking about at the time that you were looking for an attorney?
3. What were the positive aspects you were looking for?
4. What were the negative aspects you were not looking for?
5. What was your prior experience with other lawyers?
6. What fears did you have when dealing with an attorney?
7. What made you decide to call?
8. What sealed the deal for you?
9. After you hired us were there things you were worried about?

“We break down our firm piece by piece to systematize it, do the same with your clients”

Max Law Con:
We are almost a month away! We are almost 60 people now!
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack:
A book. Building a StoryBrand: Clarify Your Message So Customers Will Listen Hardcover – October 10, 2017.
https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329

Convey a message through a story.

Tyson’s Tip:
An App. https://wispapp.com/
Employee Onboarding and Engagement App.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will be interacting with people who have posted recently on the Facebook group. They will go over a couple of topics that are fundamental when you are starting and running your own firm; Landing your first clients, becoming viable, and realizing that investments are coming back. Social media, it’s benefits, and whether it is a good idea or not to handle it on your own. And being a Maximum Lawyer, the best version of ourselves.

First, Jim and Tyson will talk about landing clients, becoming available and realizing that investments are coming back and will relate these topics with their own personal stories and backgrounds. Then they will go over social media. Lastly, they will talk about what being a Maximum Lawyer is all about.

No one can handle your social networks for you. If you are thinking about spending money on a social network expert you should definitely join Mitch Jackson’s group. http://legalminds.lawyer/. Learn where your money is going towards and why it is important.

There is no way you can successfully do social media and not do it yourself. It is the actual interaction, the social part what's important.

Listen to the episode and learn how to be a Maximum Lawyer.

Max Law Con:
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack:
A book. Profit First.
http://profitfirstbook.com/

Tyson’s Tip:
Create a public figure page for yourself. Check it out.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will try to help out a listener and a member of the group who has been having marketing problems and is trying to get more clients through the door. They will go over his website and his firm and point out different solutions and tips to help him improve his business.

Attorney Frank Jr. practiced with his father Frank Sr; the law firm was established in 1963. Frank Sr. is now gone and Frank Jr. is left running the firm, and he feels like the cases have dried up and he is just not seeing the kind of business come in the door like he used to.

TO DO LIST:
1. Take a practice area. Nitch down!
2. Have a good domain name. Something professional. And please use a professional email.
3. Design your website.
4. Get email addresses to stay in contact with potential clients and potential referrals.
5. Move to the digital era.
6. Start with your next best thing, do that, and then move on to the next one.
7. Meet with referral partners. Coffee. Lunch.
8. Get a young attorney to help out with marketing and social networks.
9. Read the book: The 12 Week Year: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234

Max Law Con:
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack:
Learn how to use Instagram! Download Sue’s free guide on her website!
https://suebzimmerman.com/

Tyson’s Tip:
Get a driver! Whenever you have long drives, get a driver and use that time to get some work done. The expense is small compared to what you get out of it.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will try to help out a listener and a member of the group who has been having marketing problems and is trying to get more clients through the door. They will go over his website and his firm and point out different solutions and tips to help him improve his business.

Attorney Frank Jr. practiced with his father Frank Sr; the law firm was established in 1963. Frank Sr. is now gone and Frank Jr. is left running the firm, and he feels like the cases have dried up and he is just not seeing the kind of business come in the door like he used to.

TO DO LIST:
1. Take a practice area. Nitch down!
2. Have a good domain name. Something professional. And please use a professional email.
3. Design your website.
4. Get email addresses to stay in contact with potential clients and potential referrals.
5. Move to the digital era.
6. Start with your next best thing, do that, and then move on to the next one.
7. Meet with referral partners. Coffee. Lunch.
8. Get a young attorney to help out with marketing and social networks.
9. Read the book: The 12 Week Year: https://www.amazon.com/12-Week-Year-Others-Months/dp/1118509234

Max Law Con:
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack:
Learn how to use Instagram! Download Sue’s free guide on her website!
https://suebzimmerman.com/

Tyson’s Tip:
Get a driver! Whenever you have long drives, get a driver and use that time to get some work done. The expense is small compared to what you get out of it.

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Chelsey Lambert, the owner of Lex Tech Review, a platform where she writes articles and product reviews on all of the different technology and services you can use to run a law firm, books webinars and more! They will go over all kind of software reviews and tips to run your business and law firm the right way.

Her mission: To support legal professionals as they wade through the changing tide of legal technology.

Business: CRM and CMS
“A law firm is a business that so happens to sell legal services. Leads, sales, margins, profits. Those are the realities of whether or not your business is going to survive. You have to know those numbers.“

2 Groups
Lawyers going solo for the first time, don’t get tech-tool technology happy. Don’t spend your first months trying to make everything run perfect. When you start a business, you have revenue or you have nothing. You can have all the technology in the world, but if you don’t start building your name, a network and a source of income in business, you are not going to have any money to pay for it.

Established law firms already have technology that they’ve been using or a series of processes and they are hesitant to move away from what the are used to. Change is hard, but delaying the move to adapt a new system is going to hurt you, because clients expectations are always changing.

Delegation and Virtual Assistants
“By you doing that kind of work that could be delegated, you are not only able to operate at a profit margin that could be lucrative to you, bit you are robbing your law firm of that profit and of the time that you could be spending doing adisional business development opportunities.“

1. Know your numbers and how long things take.
2. Being able to leverage that time to increase the firm's revenue.
3. What disservice are you doing to your clients if you are totally worn out.

Hacking’s Hack:
Optimize your Youtube videos with TubeBuddy.
https://www.tubebuddy.com/
It allows you to do a lot of great things!

Chelsey’s Tip:
Outlook for iOS. There is an option where you can send your calendar availability!

Tyson’s Tip:
An app and a site. https://www.lynda.com/. Test it out and let us know what you think!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Alycia Kinchloe, a business, family and disability lawyer.. Alycia started her practice 4 years ago after working on a mid-size disability firm her whole life. They will go over her process of going out on her own, her practice and her firm. Lessons learned, marketing, struggles and more!

“I had gained all the skills to be able to do that, I helped grow a law firm from 1 to a 140 employees, I helped create systems, I helped create budgets, I helped with the marketing, I went to court, I did all the things I needed to do and I had an executive MBA on top of that. I had the skills, I just had to have the faith to go out there and start it."

Her firm: http://kinchloelaw.com/

Alycia Kinchloe, is the founder of Kinchloe Law. Alycia earned her law degree from Temple University's Beasley School of Law. In law school, Alycia was member of student government and was member of Temple's prestigious Trial Advocacy Program. She also worked as teaching assistant for the Program. Alycia later attended St. Joseph's University Haub School of Business where she earned an Executive MBA and expanded her knowledge of business.

Her podcast: The Growth Goal Podcast
https://itunes.apple.com/us/podcast/the-growth-goal-podcast/id1200832683?mt=2

Lawyers! Sign up for the Maximum Lawyer Conference!
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack:
https://waitbutwhy.com/
Go in depth on particular and interesting topics the right way!

Alycia’s Tip:
You have to have resilience.
“If you were able to get through law school, if you were able to pass the BAR, and you were brave enough to be able to start on your own, you are resilient enough to be able to do it.”

Tyson’s Tip:
An app: OneNote!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.