In this episode, Jim & Tyson approach how to build an audience; the pure value of a big audience and the different models. Dive in as they talk about how consistency and taking one step at a time can help make a bigger audience, and the importance of adding value and content information to the group.

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Please subscribe to our Youtube Channel

[DISPLAY_ULTIMATE_SOCIAL_ICONS]

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_135.mp3" social_linkedin="true" ]

  • Topics:
  • Building an audience

    • Jim >
    • A large audience solves problems
    • Listeners should spend more time building an audience
    • Different ways to build an audience
  • Different Models

    • Tyson >
    • Different audiences
    • Ex: John Fisher/Lawyers are his audience
    • Potential referral partners
    • Jim >
    • Audience potential consumers
    • Through internet and videos
    • Focus on different audience and different ways to build an audience
    • Ex: Mitch Jackson/Social Media type/Person who’s growing his brand/Speaking at lawyer conferences/Building audience in different ways
    • Pure value of a large audience
    • Finding people who want what you have
    • Spend time simplifying search and message
    • “There are enough people in the world who need what you have to make a nice life for yourself”
  • “What you have”?
    • Ex. Dean Jackson/ Talks about people who need a new roof
    • Roofer/Identifying people who need a new roof and different ways to do it/Spend more time speaking to them and business them as an audience
    • “Find who are the people that might be business for me”
    • Ex: Hanging out with international student advisors/Figuring out different ways to market international students/Market to the international student advisors/Built audience on Facebook/Talk about immigration
  • Tyson’s secret thoughts

    • Guru of referral partners comes solo small primitive offence firms
    • Primitive offence lawyers not making enough money/Taking cases down
    • Public offender list/List of solo and small firm primitive offence lawyers
    • Overflow in public offences cases referred to people on list
    • Target people/no advertising
    • Successful getting referrals
    • Target > “What can you provide to those people that they are looking for?”/A boost in income/Find way to target them
  • Jim > Being hyper targeted
    • Build one little audience/Being deliberate
    • Ex. John Fisher/medical malpractice cases
    • Mentoring > Lawyers getting cases from other lawyers
  • Case MaxLawyers
  • Jim >
  • Trajectory in an organic way built audience
  • Audience growth/Conferences growth/Downloads on facebook and podcast
  • Last two years > Natural projection of what audience growth leads to
  • Facebook/Long productive beneficial threads/Monitoring/Leads more people to listen to episodes > 700-800 episode download
    • Tyson >
    • Targeted podcast
    • Jim, Tyson and a microphone, talking
    • Facebook group
    • Conference
    • Starting newsletter
    • Doing one thing at a time/Step by step
  • Building an audience can be overwhelming

    • Jim >
    • “What will people find in me interesting?”
    • Doing leg work/Consistent content creation so people come back
    • Making it interesting
    • Key to all is to start
    • Tyson >
    • Consistency
    • Newsletter/Never missed on podcast
    • Experiment/When find something that works keep doing it consistently
  • Have an audience

  • People getting in front of audience in different ways

    • Tyson >
    • About getting group together/Sharing ideas
    • Some people taking advantage/others provide value
    • Marketing companies in group provide value/Jim and Tyson know who are the ones that don’t
    • Jim >
    • Contrast of two possible scenarios:
    • 1) Member of group/Immigration lawyer/ CLE about legal marketing and running your practice/Never participated/Pitch conference in group/Negative answer from Jim > “Nobody knows who you are and you have never participated”
    • 2)Member of group William Eadie/Course with pillar contents for website and how seo games are nothing more but games/Tech lawyers how to do this/Positive answer from Jim > Given great content information/Great participant/Great advocate/
    • Don’t waste money, time and resources
    • Tyson >
    • “Ones that don’t contribute and just take”
    • Give best ideas and value to everyone's lives
  • Listener > “How do I build an audience?”

    • Tyson >
    • Come up with a list
    • List the message
    • Communicate with them/Through social media/Via podcast
    • Jim >
    • Big audiences
    • Through podcast and youtube
    • Podcast/Consistency/Somebody in the back making episodes come out
    • People listening at any time
    • Being regularly connected to people in video or audio format
    • Being in people’s ears/”No substitute for people’s true identities come through when talking week after week”
    • People know MaxLaw very well
    • “Not being connected will leave you far behind”
    • Tyson >
    • Getting to know him through youtube or podcast
    • Daily facebook videos
    • Don’t want youtube or podcast go back to basic list and target it
    • Advantage being in people’s ears
    • Make a podcast is easy/Consistency is what is difficult
    • Love to talk about things that I’m passionate about

Register for the MaxLawCon19!

Please subscribe to our Youtube Channel

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: Vertellis - Card game/Small conversations about things that have happened in the past > Helps people connect in another level

Tyson’s tip: Scales by Jeff Hoffman and David Finkel - mauimasterimnd.com > financial tools for running a business/Free newsletter

//

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim interviews Maddy Martin, Head of growth and education in Smith.ai,  a company known for superior virtual receptionists and intake services by phone. Listen as they immerse into what’s new in Smith; the launch of accurate and quick live web chat, ways to make a successful events for lawyers and all Maddy’s talk about referral marketing in the upcoming MaxLawCon19.

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Please subscribe to our Youtube Channel

[DISPLAY_ULTIMATE_SOCIAL_ICONS]

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Popup_Episode_134.mp3" social_linkedin="true" ]

Topics:

  • New with Smith.ai

    • Smith.ai fast paced
    • Launch of live web chat
    • 24 7 chat pod that backs up live receptionist
    • Same receptionist quality as by phone/Quick and accurate
    • Program answers/Automatic response to website visitors or leads during after hour
    • Good match/Share link to calendar for consultation or payment page
    • After hour chats are free
  • New chat feature and possible feature of interest
    • Chat pod
    • Instant real time english-spanish translation
    • Transcript chats/Effective translation with no stalls
  • About Maddy’s talk in Chicago - at the time Jim and Tyson in San Diego “Traffic and conversion”
  • Hiring process
    • Use AI and automation
    • Initial screening: Hard questions upfront and technical tests/Receptionists work from home
    • Should have systems in place to allow to run software/Fast processors/Good communicators/Compassionate > Higher level of customer service than other jobs
    • Fast processors/Good communicators
    • Need to be compassionate/Higher level of customer service than other jobs/Talking to lawyers
  • What makes a successful event for lawyers

    • Fresh and relevant topics
    • Content focused on the business of running a law practice
    • Sharing pinpoints and new discoveries
    • One to one talk down model and more panels/Dialogue on stage/ClEs
    • Actionable and immediate content that can be put into practice right away
    • Actionable steps > “Don’t assume people know how to put in practice what you are talking about conceptually or theoretically”
  • Jim’s points
    • > Likes practical over theoretical
    • > Maximum Lawyers don’t do CLEs because of requirements needed
    • > Maximum Lawyers is practical/Comes from people like Maddy that are willing to share what they know
    • Zapier panels
    • Helping people speed up own development/learning from success and mistakes of people before them
  • Continuation of What makes a successful event for lawyers
    • Being directed on the Non CLE side/Continuing legal education
    • Gaps people have/Non legal education
    • Tons of CLE content/Non how in the CLE
    • Helping people with their productive, professional and profitable law firm.
  • Maddy’s talk

    • Referrals not being a growth strategy
    • Lawyers reliant on this channel/Not approaching strategically
    • Guidance > Help identify how to do referrals better > Make referrals oneself > Explore other channels > Supplement referrals with other strategic growth > Identify base on practice area > Much more opportunity is there for referral base growth
    • Screening process taking bad leads out allows to:Refer to other practices more efficiently, and build relationships and network to generate referrals/Target

 

Register for the MaxLawCon19!

Please subscribe to our Youtube Channel

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

//

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Jonathan Hawkins, Outside General Counsel to law firms and owner of Law Firm GC. Jonathan is always seeking to avoid lawsuits, has litigated and tried contentious lawyer breakup cases. Listen as they talk about his journey having been through a law firm dissolution himself having an up close the issues that arise and the effects they can have on a law firm and a lawyer’s practice.

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Reminder: Early bird pricing MaxlawCon expiring payment last day of February. After that price going up!

Please subscribe to our Youtube Channel

[DISPLAY_ULTIMATE_SOCIAL_ICONS]

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_133.mp3" social_linkedin="true" ]

Topics:

  • About Jonathan
    • Business lawyer for lawyers
    • Represents lawyers and law firms
    • Business related to an issue of a lawyer or a law firm can encounter
  • More details
    • Three types of law clients.
    • 1)Counseling
    • 2)Project based engagements/Set up partnerships and draft documents “Print ups - Documents all law firm should have”
    • 3)Law firms breakup/Mitigation and law practice
    • Grew up as a business litigator/Business divorces of other types
    • Drafting agreements to avoid fights
    • Bargaining work and legal out practice leave for experts to handle
  • Representing lawyers/Lessons learned watching lawyers
    • Father attorney/Handled many law firm brake ups in small town
    • Father’s suggestion to look into large city
    • Reading articles and cases
    • Talking to everybody
    • Lawyer friends asking for help
    • Seeing lots of law firms from the inside/Different set ups and models
  • Ideal Client
    • Big firm/Big operation
    • Small firm attorneys/Project based engagements
    • Not big international firms/Have own in house team
  • Reaching Jim and Tyson’s podcast
    • Their podcast fan/Recommends
    • Trying to build a team
    • Perfect a subscription model
    • Put together the value proposition for lawyers
  • Vision of subscription and level provided > Go back to Joey Vitale’s interview
    • Contacting him with daily issues
    • Quarter program service
  • Suggesting Jess Birken’ interview. Interesting subscription model and info product/Provides educational videos before encounter
  • Suggesting Lee Rosen’s interview. Another subscription model option/Variation of podcast
    • Get team together
  • Farm out mitigation to another firm
  • Delegating
    • Taking on an attorney
    • Rather work in business than court
    • Working on finding a part time litigator
  • Mitigation components
    • Partner breakup/Each hires an attorney
    • Lawsuit files and lawsuit allegations
  • Getting a full time lawyer
  • Farming out mitigation/Taking on an assistant/Basic guidance for subscription model
    • Educating and communicating value proposition
  • Drill out in what you are selling/Solution offered/Figure out people
    • Firm brings in a young associate
    • Gains experience and clients/Leaves and clients go with him
    • “Clients always choose who they are going with”
    • Provisions put in place/Slow process down
    • Give law firm owner time to react
    • Set fees in place/Agreement with attorneys
  • Dean Jackson and Joe Polish > Entire profits of keeping a client/Educating before contact. Jonathan’s Lawyer education
    • In person, CLE talks, lunches, periodic emails on various topics or website
    • Lawyers spread word out
  • Podcast idea > Telling story of reported cases/Train wrecks or disolutions between lawyers or how to avoid mistakes (Murder book podcast by Michael Connelly). Contact new attorneys and refer to business

 

Register for the MaxLawCon19! Reminder: Early bird pricing MaxlawCon expiring payment last day of February. After that price going up!

 

Please subscribe to our Youtube Channel

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: Listening to James Schramko /Make a green list/Signs for a good client

 

Jonathan’s hack: “Give up and loose” “Don’t read, don’t listen and don’t watch”/Negatives on the news

Tyson’s tip: Stop spending time on social media

 

//

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Nancy Myrland, Legal Marketing Guru and owner of Myrland Marketing. Listen as they talk about her journey from traditional marketing to social and digital marketing and go over the new ways of legal marketing, including content creation, voice searches, and Amazon Flash Briefs.   

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Please subscribe to our Youtube Channel

Topics:

    • About Nancy
      • Works with lawyers and their legal marketers and helps them understand and integrate social and digital media into their existing marketing practices
      • Been around in legal marketing since “the traditional marketing”
      • Right in the middle of the invention of social and digital media
    • Hot back in the day?
      • Relationship based marketing
      • Meeting with people
      • Getting stories placed in local and national trade publications: “others telling our story for us”
      • Paper newsletters
  • Another disruptor in the market
      • Social media and digital media
      • Voice and Video
      • Long tail searches and questions: conversation with devices > brief answers
      • The advantage of producing short form content
  • VOICE SEARCH and AUDIO CONTENT
      • Delivering the information that is asked for
      • Editing and repurposing
      • Content strategies
    • ROI on Flash Briefs
      • Amazon > Flash briefs
  • “You have to market your marketing”
    • Advice to get started as quickly as possible
      • Marketing strategic plan
      • Don’t waste money, time and resources
      • NO RANDOM ACTS OF MARKETING
    • ENERGY > A communicator and a connector at heart
      • Love to talk about things that I’m passionate about
      • Got to connect with people
  • “Am I doing everything I could be doing”
  • About Pushcrew
    • Re-engage visitors and drive them back to your website, from anywhere on the browser

Register for the MaxLawCon19!

Please subscribe to our Youtube Channel

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: Make a fake email and practice through all of your software and check your systems!

Nancy’s hack: Spend some time in Headliner; create social media videos for free.

Tyson’s tip: The Siri’s shortcuts app

//

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Mike Allton, Brand Evangelist for AgoraPulse, Author, Speaker and Social Media expert. Listen as they dive deep into content creation and social networks for lawyers and discuss about the best ways to implement social media strategies in different networks depending on your practice.  

[DISPLAY_ULTIMATE_SOCIAL_ICONS]

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_131.mp3" social_linkedin="true" ]

Register to MaxLawCon19, June 6 and 7 in St.Louis.

 

Topics:

    • What does Mike do and how he got into it
    • AgoraPulse
      • Professional Social Media Marketing Tool focused on engagement
      • Publish & Schedule content
      • Monitor content on multiple social channels
      • Reports
      • Mike’s story with AgoraPulse
    • Ways that Lawyers can start to use AgoraPulse in their practice
      • Help Lawyers who Social Media is not their main gig
      • Automation / Processes
      • “The more educated I am as a consumer, as a potential customer, the more likely I am to know I can trust you and I want to work with you.”
    • Advice to Lawyers
      • Find an easy way to get started > Curating content
      • Scheduling content
      • Go Pro > AgoraPulse >Engagement > Reports
    • Social Media Attention
      • It depends on how much engagement you are receiving back

 

  • “As you grow an audience, as you become more familiar, as you are engaging with other people and they are starting to follow you and now you are having conversations on those social posts, that’s when you’re gonna wanna check it a little more often.”
  • “The conversations that are happening on social media are just conversations, and they can wait for a few hours.”
  • How often is too much?
  • There is a right mix: It depends on the social platform

 

      • Different kind of social platforms and Algorithms

 

  • Content sharing strategies and tips

 

      • Video and Image
    • Topics to avoid
      • Avoid posting about anything that is in and of itself illegal
      • Taking risks > Gaining more than you loose

 

  • Taking a stand with content
  • HACK:
  • “Pretty much every social network works the same way, when one of us post something to a social network whether it’s Instagram, Facebook, Twitter, it doesn’t matter; you create a piece of content, you create a post in that network, the network watches that post, and they watch how your followers and they followers respond. They’re NOT paying attention to actually what is said, they’re simple looking at the reactions, comments and shares; engagement. Which means the more engagement you get on a post, the more visibility is gonna get...”

 

    • Tailoring posts and repurposing posts

 

  • Different strategies for each social network

 

        • Hashtags
        • Audience > Links
      • Publishing Images in Facebook

 

  • All about Youtube

 

      • People go to Youtube to find out something
      • Make your videos come up in the search
      • TubeBuddy > Tags
    • The intersection of Social with Voice Search and Voice Integration
      • Create content with your voice

 

  • The importance of blogging for lawyers

 

      • Written content is critical
      • The easiest way to create content for Lawyers
    • Starting in Social
      • Generally speaking, Facebook is the best place to start

 

  • “You wanna do what’s best for your business, which is getting in front of your target audience!”

 

    • USE Facebook ADS: You can target exactly who you wanna talk to
  • Short form content
    • As a tweet or LinkedIn
    • Very little information

 

Mike’s Blog Post about creating 26 pieces of content from a Live Video

 

Register for the MaxLawCon19!

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: Get on Mikes email list.

 

Mike’s hack: A cool tool, BuzzSumo. With BuzzSumo you can research the questions that your target audience is asking and write about that. Get some ideas to write content.

Tyson’s tip: If you are looking to get into the voice search > Alexa Skill > Family conversations > https://attorneyjillruane.com/alexa/ > An easy way to connect with your kids.

 

//

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Steven Lefkoff, an attorney that specializes in the Motor Vehicle industry and Fair Business Practices Act. Steven runs his own Law Firm, Lefkoff Law, and he is trying to bring in a new focus and make it his primary business; Small Claims Coaching. Listen as they go through his process and midnset going solo and then starting a new practice area within his law firm.

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_130.mp3" social_linkedin="true" ]

Register to MaxLawCon19, June 6 and 7 in St.Louis.

 

Topics:

    • Steven’s background and reasons going out on his own
      • Introduced to a solo attorney in Law School and interning with him
      • 7 years of experience > reached the growing roof in the firm
      • Discussed going solo with his boss
      • June of 2017 started his own practice
    • The best of running your own firm
      • The Business side
      • Help people while staying within their budget
    • Advice to himself when going solo
      • Take your time and plan
    • The best decision since starting his business
      • The decisions he hasn’t made yet > he is still himself and Ruby receptionists
      • Having fun planning his branding
    • 1st year of practice
      • Automation > documents, emails, follow up
      • A lot of clients came from his previous job
      • Strategy > Growing the firm’s resources
      • Relationship with clients

 

  • New Practice Area > Coaching Small Claims Clients

 

    • Lack of counsel in how to present in Court
    • Gap in the market for Civil litigants to represent themselves
    • Tiered system of flat rates > 3 flat rates

 

“A lot of times, it’s actually beneficial for the clients to represent themselves instead of having an attorney there”

 

    • How to get clients
      • Lawyer referrals
      • Lead magnets:
        • eBook, Youtube, Google, educational and information products
    • Developing reputation and relationships with clients and referral partners
      • Working on the process of coaching
    • Scalability > The Market is enormous
    • Figuring out the kinks of the business
    • Having a system in place

 

  • Next steps

 

    • Turn meetings from personal meetings to a bit more informal
    • Write how the process works in Magistrate Court
    • Tailor the coaching into materials
  • Studying information and education products

 

Register for the MaxLawCon19!

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: A movie: 99 Homes. A recently unemployed single father struggles to get back his foreclosed home by working for the real estate broker who is the source of his frustration.

 

This movie crystalizes what a lot of our clients are going through on a daily basis.

 

Steven’s hack: Slick Deals.People post delas on different products, and you can set alerts for anything you need.

Tyson’s tip: Dan Kennedy’s most recent book: Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer, by Dan Kennedy

 

//

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Mitch Jackson, The Streaming Lawyer. Listen as they dive deep into the mindset of social media and go over the importance of showing your human side in your marketing, consistency and choosing the right platforms for your content.

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_129.mp3" social_linkedin="true" ]

If you want to listen more about Mitch, go to his previous episode.

Topics:

  • Mitch’s brand new book: The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs
    • 1st part: There’s a strategy and mindset for social media
    • 2nd part: Understanding the personality of the platforms
    • 3rd part: All about communicating: communicate better
  • Why should lawyers care about social media
    • It’s all about community and sharing your human side
    • Being helpful, listening, sharing and adding value to your community
    • Be relevant, stay relevant and design a long term future for you and your firm

“Everyone is walking around with a smartphone in their hand, and if you are not creating content that works well with a mobile device, you are not going to be relevant. If you are not relevant, you are not going to get noticed, you are not going to be top of mind and you are not going to bring in that new business.”

    • The importance of Mindset
      • As Bob Burg says in The Go Giver: “Your influence is determined by how abundantly you place other people’s interest first.”
      • Understanding the mindset of social media
  • Social Media is not a sprint
    • Each platform has its own rhythm or vibe
      • Relationships take a long type to nurture
      • Read the book How to Win Friends & Influence People
      • Be genuinely interested in other people, in their platform and what they are sharing
      • As a lawyer be interested in what your clients are doing
    • Favourite platforms
      • Live video and live streaming platforms
      • Embrace the platform or the medium that you are comfortable on
  • Sharing your WHY
  • The importance of consistency
      • Daily basis, be consistent
      • Have the right attitude
      • Know when to get your message out: OVERPOSTING
      • Know yourself and your audience
    • Chapter 15 of the book with John Fisher
      • Offline referral approach + social media
      • Expand how we think about what we are doing
      • Don’t limit yourself
    • Learnings editing the book
  • Less digital and more human

Register for the MaxLawCon19!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: A new app: Don’t Break The Chain!

Mitch’s hack: SHOW YOUR HUMAN SIDE. Be strategically transparent on social media.

Tyson’s tip: Do you have multiple apps and tabs open on your desktop? One app to rule them all, STATION.

//

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson will go over their plans for 2019 and interview each other, going deep into their firms and where are things at with their businesses. Listen as they talk about their goals, including systems, marketing, growth mindset and time management.  

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_128.mp3" social_linkedin="true" ]

Register to MaxLawCon19, June 6 and 7 in St.Louis!

Topics:

  • Tyson’s questions for Jim
    • What’s your #1 goal for this quarter?
      • Build  out from start to finish the H-1B system (work visas)
    • What is it that excites you the most whenever you come to work each day?
      • No more cases and only entrepreneur/leader work
      • Follow up with people with LeadDocket
    • How many different systems do you have set up right now and what do each of them do?
      • Smith.ai integration with LeadDocket
      • Scheduling with Apptoto
      • LeadDocket > Attorney/Client agreement in Pandadoc
      • Cleo > Client management
      • Cleo > Docketwise: Immigration Form Software: clients input their data
    • In December, what’s one thing you think you will be glad you got past through that?
      • Office in Chicago up and running
      • Overall 1 year goal for 2019
      • Satellite offices around the Country
    • Do you feel like you are on track to achieve the goals you set out 5 years ago?
      • For sure! The firm is really humming!

 

  • Jim’s questions for Tyson:
    • What’s been going on from a growth standpoint since you re-started your firm?
      • Team of 12, not all stateside employees
      • Massive growth
      • Good hires
      • The Pod model vs Departamental model
      • Got over the fear of hiring people
    • Office setup and maintaining a presence in 2 cities
      • Full time staff in Columbia and full time staff in St. Louise.
    • Focus on the next 3 months
      • Getting a new office
      • Work with multiple offices
      • Videos and marketing
    • How are you spending your time and are you happy with the way that you are spending your time in a daily basis?
      • Growth has been stressful
      • 3 things I need to do to focus on my goals
      • Reviewing actual cases
      • Discovery
    • Are you happy with where things are at?
      • I am!
      • The firm is going in the right direction and it’s strong financially

 

Register for the MaxLawCon19!

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: Whenever Jim stays in a new hotel he joins their member group. If you do that you always get a benefit.

 

Tyson’s tip: A bot for facebook pages messages: Chatfuel

 

//

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Todd Smith, an appellate lawyer from Austin, Texas who runs his own law firm; Smith Nobles Appeals and is the president-elect of the Austin Bar Association. Listen as they go over Todd’s business and discuss about his mindset running his firm and helping lawyers with appeals, marketing strategies and systems, paying special attention to the importance of building personal relationships and networking. 

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_127.mp3" social_linkedin="true" ]

Register to MaxLawCon19, June 6 and 7 in St.Louis.

 

Topics:

  • Todd’s Journey to managing partner of a small law firm
    • Judicial clerkship with the Texas Supreme Court > Interest in Civil Appellate work
    • Big Law
    • Wanted to be a Texas Lawyer
    • Went Solo and hanged his own shingle
    • Formed a Law Corporation and took in Partners
  • Lawyers can’t handle their own appeals?
    • Mindset
    • Persuade a trial lawyer to hire an appeal lawyer

 

“Look, you are really good in what you do, you are a successful trial lawyer, you get good results for your clients, and if you don’t get a good result you are smart enough to handle an appeal. But what you really ought to be able to do is focus on what you do best, and this is what we do… (...) We want to help you strategize... ”  

 

    • Marketing towards Attorneys or Clients
      • Best work comes from referrals
      • Lead magnets
      • Re-design of website
    • 2019’s first quarter goals
      • Intake process
      • Calls > System > Information > Engagement
    • Building Systems
      • Forethought and planning
      • Technician or entrepreneur
      • Executing
    • Time management
    • Logistics: Having an office in Austin and an office in Houston
      • Managing people
      • Working with his wife: firm administrator
      • Slack and Zoom
      • Technology
    • Advice bringing your spouse into your firm
      • Set up boundaries
      • Don’t let the office stuff spill into every aspect of your personal life

 

  • Networking

 

    • Social media relationships
    • What really made a difference for Todd was real facetime and establishing personal relationships

 

Register for the MaxLawCon19!

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: James Clear, sends out an email at the end of every year with a link to all of the book summaries that he’s read that year. Interesting, useful and shareable content.

 

Todd’s tip: A time management app based on the Pomodoro technique. Focus Keeper.

 

Tyson’s tip: A technology test website for when you are hiring employees. Employ Test.

 

//

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Enjoy Exclusive Access To Stage One Of The Maximum Lawyer In Minimum Time Course

This field is for validation purposes and should be left unchanged.

We only send you awesome stuff =)
Privacy Policy
crosschevron-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram