In this episode, Jim & Tyson approach how to build an audience; the pure value of a big audience and the different models. Dive in as they talk about how consistency and taking one step at a time can help make a bigger audience, and the importance of adding value and content information to the group.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Listeners should spend more time building an audience
Different ways to build an audience
Different Models
Tyson >
Different audiences
Ex: John Fisher/Lawyers are his audience
Potential referral partners
Jim >
Audience potential consumers
Through internet and videos
Focus on different audience and different ways to build an audience
Ex: Mitch Jackson/Social Media type/Person who’s growing his brand/Speaking at lawyer conferences/Building audience in different ways
Pure value of a large audience
Finding people who want what you have
Spend time simplifying search and message
“There are enough people in the world who need what you have to make a nice life for yourself”
“What you have”?
Ex. Dean Jackson/ Talks about people who need a new roof
Roofer/Identifying people who need a new roof and different ways to do it/Spend more time speaking to them and business them as an audience
“Find who are the people that might be business for me”
Ex: Hanging out with international student advisors/Figuring out different ways to market international students/Market to the international student advisors/Built audience on Facebook/Talk about immigration
Tyson’s secret thoughts
Guru of referral partners comes solo small primitive offence firms
Primitive offence lawyers not making enough money/Taking cases down
Public offender list/List of solo and small firm primitive offence lawyers
Overflow in public offences cases referred to people on list
Target people/no advertising
Successful getting referrals
Target > “What can you provide to those people that they are looking for?”/A boost in income/Find way to target them
Jim > Being hyper targeted
Build one little audience/Being deliberate
Ex. John Fisher/medical malpractice cases
Mentoring > Lawyers getting cases from other lawyers
Case MaxLawyers
Jim >
Trajectory in an organic way built audience
Audience growth/Conferences growth/Downloads on facebook and podcast
Last two years > Natural projection of what audience growth leads to
Facebook/Long productive beneficial threads/Monitoring/Leads more people to listen to episodes > 700-800 episode download
Tyson >
Targeted podcast
Jim, Tyson and a microphone, talking
Facebook group
Conference
Starting newsletter
Doing one thing at a time/Step by step
Building an audience can be overwhelming
Jim >
“What will people find in me interesting?”
Doing leg work/Consistent content creation so people come back
Making it interesting
Key to all is to start
Tyson >
Consistency
Newsletter/Never missed on podcast
Experiment/When find something that works keep doing it consistently
Have an audience
People getting in front of audience in different ways
Tyson >
About getting group together/Sharing ideas
Some people taking advantage/others provide value
Marketing companies in group provide value/Jim and Tyson know who are the ones that don’t
Jim >
Contrast of two possible scenarios:
1) Member of group/Immigration lawyer/ CLE about legal marketing and running your practice/Never participated/Pitch conference in group/Negative answer from Jim > “Nobody knows who you are and you have never participated”
2)Member of group William Eadie/Course with pillar contents for website and how seo games are nothing more but games/Tech lawyers how to do this/Positive answer from Jim > Given great content information/Great participant/Great advocate/
Don’t waste money, time and resources
Tyson >
“Ones that don’t contribute and just take”
Give best ideas and value to everyone's lives
Listener > “How do I build an audience?”
Tyson >
Come up with a list
List the message
Communicate with them/Through social media/Via podcast
Jim >
Big audiences
Through podcast and youtube
Podcast/Consistency/Somebody in the back making episodes come out
People listening at any time
Being regularly connected to people in video or audio format
Being in people’s ears/”No substitute for people’s true identities come through when talking week after week”
People know MaxLaw very well
“Not being connected will leave you far behind”
Tyson >
Getting to know him through youtube or podcast
Daily facebook videos
Don’t want youtube or podcast go back to basic list and target it
Advantage being in people’s ears
Make a podcast is easy/Consistency is what is difficult
Love to talk about things that I’m passionate about
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim interviews Maddy Martin, Head of growth and education in Smith.ai, a company known for superior virtual receptionists and intake services by phone. Listen as they immerse into what’s new in Smith; the launch of accurate and quick live web chat, ways to make a successful events for lawyers and all Maddy’s talk about referral marketing in the upcoming MaxLawCon19.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Going with receptionist/Experience and in hiring team > what is looked for when hiring receptionists
Distinguished in hiring
Hiring process
Use AI and automation
Initial screening: Hard questions upfront and technical tests/Receptionists work from home
Should have systems in place to allow to run software/Fast processors/Good communicators/Compassionate > Higher level of customer service than other jobs
Fast processors/Good communicators
Need to be compassionate/Higher level of customer service than other jobs/Talking to lawyers
What makes a successful event for lawyers
Fresh and relevant topics
Content focused on the business of running a law practice
Sharing pinpoints and new discoveries
One to one talk down model and more panels/Dialogue on stage/ClEs
Actionable and immediate content that can be put into practice right away
Actionable steps > “Don’t assume people know how to put in practice what you are talking about conceptually or theoretically”
Jim’s points
> Likes practical over theoretical
> Maximum Lawyers don’t do CLEs because of requirements needed
> Maximum Lawyers is practical/Comes from people like Maddy that are willing to share what they know
Zapier panels
Helping people speed up own development/learning from success and mistakes of people before them
Continuation of What makes a successful event for lawyers
Being directed on the Non CLE side/Continuing legal education
Gaps people have/Non legal education
Tons of CLE content/Non how in the CLE
Helping people with their productive, professional and profitable law firm.
Maddy’s talk
Referrals not being a growth strategy
Lawyers reliant on this channel/Not approaching strategically
Guidance > Help identify how to do referrals better > Make referrals oneself > Explore other channels > Supplement referrals with other strategic growth > Identify base on practice area > Much more opportunity is there for referral base growth
Screening process taking bad leads out allows to:Refer to other practices more efficiently, and build relationships and network to generate referrals/Target
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Jonathan Hawkins, Outside General Counsel to law firms and owner of Law Firm GC. Jonathan is always seeking to avoid lawsuits, has litigated and tried contentious lawyer breakup cases. Listen as they talk about his journey having been through a law firm dissolution himself having an up close the issues that arise and the effects they can have on a law firm and a lawyer’s practice.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Reminder: Early bird pricing MaxlawCon expiring payment last day of February. After that price going up!
Suggesting Jess Birken’ interview. Interesting subscription model and info product/Provides educational videos before encounter
Suggesting Lee Rosen’s interview. Another subscription model option/Variation of podcast
Get team together
Farm out mitigation to another firm
Delegating
Taking on an attorney
Rather work in business than court
Working on finding a part time litigator
Mitigation components
Partner breakup/Each hires an attorney
Lawsuit files and lawsuit allegations
Getting a full time lawyer
Farming out mitigation/Taking on an assistant/Basic guidance for subscription model
Educating and communicating value proposition
Drill out in what you are selling/Solution offered/Figure out people
Firm brings in a young associate
Gains experience and clients/Leaves and clients go with him
“Clients always choose who they are going with”
Provisions put in place/Slow process down
Give law firm owner time to react
Set fees in place/Agreement with attorneys
Dean Jackson and Joe Polish > Entire profits of keeping a client/Educating before contact. Jonathan’s Lawyer education
In person, CLE talks, lunches, periodic emails on various topics or website
Lawyers spread word out
Podcast idea > Telling story of reported cases/Train wrecks or disolutions between lawyers or how to avoid mistakes (Murder book podcast by Michael Connelly). Contact new attorneys and refer to business
Register for the MaxLawCon19! Reminder: Early bird pricing MaxlawCon expiring payment last day of February. After that price going up!
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Jim’s hack: Listening to James Schramko /Make a green list/Signs for a good client
Jonathan’s hack: “Give up and loose” “Don’t read, don’t listen and don’t watch”/Negatives on the news
Tyson’s tip: Stop spending time on social media
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Nancy Myrland, Legal Marketing Guru and owner of Myrland Marketing. Listen as they talk about her journey from traditional marketing to social and digital marketing and go over the new ways of legal marketing, including content creation, voice searches, and Amazon Flash Briefs.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Mike Allton, Brand Evangelist for AgoraPulse, Author, Speaker and Social Media expert. Listen as they dive deep into content creation and social networks for lawyers and discuss about the best ways to implement social media strategies in different networks depending on your practice.
360 Marketing Squad > Facebook lives on a monthly basis in terms of training and offering all kinds of insight and input into our member’s marketing needs, goals and questions
Professional Social Media Marketing Tool focused on engagement
Publish & Schedule content
Monitor content on multiple social channels
Reports
Mike’s story with AgoraPulse
Ways that Lawyers can start to use AgoraPulse in their practice
Help Lawyers who Social Media is not their main gig
Automation / Processes
“The more educated I am as a consumer, as a potential customer, the more likely I am to know I can trust you and I want to work with you.”
Advice to Lawyers
Find an easy way to get started > Curating content
Scheduling content
Go Pro > AgoraPulse >Engagement > Reports
Social Media Attention
It depends on how much engagement you are receiving back
“As you grow an audience, as you become more familiar, as you are engaging with other people and they are starting to follow you and now you are having conversations on those social posts, that’s when you’re gonna wanna check it a little more often.”
“The conversations that are happening on social media are just conversations, and they can wait for a few hours.”
How often is too much?
There is a right mix: It depends on the social platform
Different kind of social platforms and Algorithms
Content sharing strategies and tips
Video and Image
Topics to avoid
Avoid posting about anything that is in and of itself illegal
Taking risks > Gaining more than you loose
Taking a stand with content
HACK:
“Pretty much every social network works the same way, when one of us post something to a social network whether it’s Instagram, Facebook, Twitter, it doesn’t matter; you create a piece of content, you create a post in that network, the network watches that post, and they watch how your followers and they followers respond. They’re NOT paying attention to actually what is said, they’re simple looking at the reactions, comments and shares; engagement. Which means the more engagement you get on a post, the more visibility is gonna get...”
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Mike’s hack: A cool tool, BuzzSumo. With BuzzSumo you can research the questions that your target audience is asking and write about that. Get some ideas to write content.
Tyson’s tip: If you are looking to get into the voice search > Alexa Skill > Family conversations > https://attorneyjillruane.com/alexa/ > An easy way to connect with your kids.
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Steven Lefkoff, an attorney that specializes in the Motor Vehicle industry and Fair Business Practices Act. Steven runs his own Law Firm, Lefkoff Law, and he is trying to bring in a new focus and make it his primary business; Small Claims Coaching. Listen as they go through his process and midnset going solo and then starting a new practice area within his law firm.
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Jim’s hack: A movie: 99 Homes. A recently unemployed single father struggles to get back his foreclosed home by working for the real estate broker who is the source of his frustration.
This movie crystalizes what a lot of our clients are going through on a daily basis.
Steven’s hack:Slick Deals.People post delas on different products, and you can set alerts for anything you need.
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Mitch Jackson, The Streaming Lawyer. Listen as they dive deep into the mindset of social media and go over the importance of showing your human side in your marketing, consistency and choosing the right platforms for your content.
1st part: There’s a strategy and mindset for social media
2nd part: Understanding the personality of the platforms
3rd part: All about communicating: communicate better
Why should lawyers care about social media
It’s all about community and sharing your human side
Being helpful, listening, sharing and adding value to your community
Be relevant, stay relevant and design a long term future for you and your firm
“Everyone is walking around with a smartphone in their hand, and if you are not creating content that works well with a mobile device, you are not going to be relevant. If you are not relevant, you are not going to get noticed, you are not going to be top of mind and you are not going to bring in that new business.”
The importance of Mindset
As Bob Burg says in The Go Giver: “Your influence is determined by how abundantly you place other people’s interest first.”
Be genuinely interested in other people, in their platform and what they are sharing
As a lawyer be interested in what your clients are doing
Favourite platforms
Live video and live streaming platforms
Embrace the platform or the medium that you are comfortable on
Sharing your WHY
Effective communication as a lawyer
You’ve got to make sure that you are enthusiastic, energetic, entertaining, you are creating content that other people want to look at, you’ve got to immediately grab the attention of your audience.
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Mitch’s hack: SHOW YOUR HUMAN SIDE. Be strategically transparent on social media.
Tyson’s tip: Do you have multiple apps and tabs open on your desktop? One app to rule them all, STATION.
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson will go over their plans for 2019 and interview each other, going deep into their firms and where are things at with their businesses. Listen as they talk about their goals, including systems, marketing, growth mindset and time management.
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Jim’s hack: Whenever Jim stays in a new hotel he joins their member group. If you do that you always get a benefit.
Tyson’s tip: A bot for facebook pages messages: Chatfuel
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Todd Smith, an appellate lawyer from Austin, Texas who runs his own law firm; Smith Nobles Appeals and is the president-elect of the Austin Bar Association. Listen as they go over Todd’s business and discuss about his mindset running his firm and helping lawyers with appeals, marketing strategies and systems, paying special attention to the importance of building personal relationships and networking.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Topics:
Todd’s Journey to managing partner of a small law firm
Judicial clerkship with the Texas Supreme Court > Interest in Civil Appellate work
Big Law
Wanted to be a Texas Lawyer
Went Solo and hanged his own shingle
Formed a Law Corporation and took in Partners
Lawyers can’t handle their own appeals?
Mindset
Persuade a trial lawyer to hire an appeal lawyer
“Look, you are really good in what you do, you are a successful trial lawyer, you get good results for your clients, and if you don’t get a good result you are smart enough to handle an appeal. But what you really ought to be able to do is focus on what you do best, and this is what we do… (...) We want to help you strategize... ”
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Jim’s hack: James Clear, sends out an email at the end of every year with a link to all of the book summaries that he’s read that year. Interesting, useful and shareable content.
Todd’s tip: A time management app based on the Pomodoro technique. Focus Keeper.
Tyson’s tip: A technology test website for when you are hiring employees. Employ Test.
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
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