"People get to know you, that’s good for business"
In today's episode, Jim and Tyson tell us about their web videos and the advantages of explaining your practice and teaching people about what you do through video.
Use content as a way to teach them about their issues, about the questions that they have. Videos educate your clients and work as a filtering process and an easy way to answering questions. Once you have your video system set up, you can do it for multiple things; training modules for employees, for example. Besides, they work 24hrs. People get to know you. That’s good for business.
Basic set up (You can learn a lot watching youtube):
- Video Camera (1080p, microphone input jack)
- Tripod
- Microphone (to the camera)
- Set of lights (You can learn how to in Youtube)
- Green Screen (Optional; If you want to overlay a firm logo digitally)
Tyson’s Tip:
Great book. It guides you through all the video production process; what to do and not to do. And it makes it easy.
Hacking’s Hack:
Owen Hemsath.
https://www.youtube.com/user/videographybyowen
He teaches you to use Youtube through Youtube. Lot of practical tips.
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