In this episode, Jim and Tyson interview Paul Yokabitus, an estate planning attorney who has just launched his own firm: Cary Estate Planning, from North Carolina.
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“A lot of it was sort of carrying on from what I was already doing. Most of my referral partners they were loyal to me, they were with me before I joined my most recent firm, and they are going to continue to be with me moving forward, and that’s largely because I actually care about them. That’s something that I think people really lack when they’re trying to create referral relationships and networking relationships. A lot of people just got to an event and load a shotgun with business cards and just start spraying, but if you don’t follow up; ask questions about what are their kids names, what does their wife or husband do, were are they from, those are the kind of interests that build relationships vs contact.”
“I just got to put the pedal down to the floor for the first couple months until I’ve got consistent revenue, and then hire out the staff that I am not good at.”
Jim’s hack: Focus on conversion/sign ups.
Paul’s hack: BombBomb, it’s an email platform that hosts native video, so you can send video within the body of the email without being redirected to another website. You can also live record!
Tyson’s tip: Writeyboards
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