In this Pop-up episode, Jim interviews Jess Birken while they wait for their flight to get back home after the Lawyer Forward Conference. Jess is a Lawyer and Consultant for nonprofits who runs her own Law Firm; Birken Law Office. They will go over her business, how she uses infoproducts to educate her clients and make the most of the consults they have and the advantages of her subscription model!

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Find Jess on Twitter and on HackYourPractice

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Topics:

• • About Jess and her business
    • How did she get into that niche
    • Going out on her own
  • What does it mean to be a Lawyer for nonprofits
    • Small business law with an extra layer of compliance
    • Special rules
    • Contracts - Real Estate - PR issues
    • STARTUPS and Founders - Organizations
    • Helping others
  • Dabblers
  • Lawyers serving on boards of nonprofits
  • If you are a Lawyer serving or wanting to serve on a board, check out this letter to give to your board chair to keep your roles clear.

• Information Products

• • Selling the information that it’s “in your head”.
  • Online Course, eBook, etc.
  • “An online course that’s really the advanced education that I wish people had before they met with me. Because in my consultations what I was doing, was just repeating the same things over and over again.”

• • What’s working:
    • Sales in her website
    • Selling the course as a way to upgrade the paid consultation
    • “Get the most out of your hour with me”
    • Lead magnets?
    • 75% of clients go for the upgrade
    • Consults more beneficial

• “If clients go through the online course and the get the education on like the basics, they’ve done the homework hopefully and then they’re showing up  with more advanced questions.”

• • LinkedIn?

• The Subscription Model

• • • Flat monthly fee
    • Benefits
    • Flat fee menu

• “Breaking it down into the smallest pieces, allows them to pace themselves and pay for it as they’re ready.”

• Building a tribe in the nonprofit sector
  • Common problems
  • Bad advice in the community?
  • Excellent content and ideas
• 3 years from now
  • Scaling: branching the nonprofit subscription out across multiple states.

Find Jess on Twitter and on HackYourPractice

Register for the MaxLawCon19!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

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Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Megan Zavieh, with Zavieh Law. Megan is an attorney with a broad range of litigation experience now focusing on attorney defense in the California State Bar disciplinary system. Listen as they go over her business, her strategies and marketing, information products and ethics.

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Topics:

• • About Megan:
    • Everyone of her clients is a Lawyer
    • She represents them in state bars proceedings
    • Applicants for the state bar and general ethics consulting
    • Advice lawyers who are getting creative with the delivery of service
    • Started in Big Law but her work and life weren’t compatible
    • Launched her practice in tending to represent primarily self represented lawyers
    • Consulting services
  • Graduated from University of California, Berkeley - School of Law at the age of 21!
  • Megan is a Spartan racer

• “There is something incredibly empowering about doing something that looks way too hard, or just completely impossible when your standing at the front end of it, and then getting to the end and looking back and realizing what you’ve accomplished. It carries over into everything in life…”

• Having lawyers as clients
  • They can understand everything quickly
  • Intellectual discussions
  • Contribute to their own defense
  • Partnership in representation
• Running the firm away from California
  • From Australia, it used to be a red flag
  • Now from Georgia, almost never comes in to the discussion
  • Very little travel involved
• How do Lawyers find her
  • Google searches; website
  • Referrals: reticent to talk about the fact they have a State Bar problem
  • Social media and Podcast
• Information products
  • Can be almost any consumable media content, that does not involve you talking individually to clients
  • Videos, online course, a book, etc.
  • Educating people about their legal needs and legal issues
• The Playbook: The California Bar Discipline System Practice Guide
  • A guide to help people who are representing themselves through the California State Bar discipline process
  • A few forms
  • Videos
  • Forum
  • Library
  • Unlimited scale
• How should people get started
  • Megan’s talk: Legal Technology Track: Growing Your Practice Through Digital Information Products
  • BRAINSTORM
  • Starting techniques and strategies
• Feedback from people who’ve downloaded the product
  • Need for consulting and guidance
• The Podcast
  • A Legal Ethics podcast
  • Interviews from all sorts of products
  • The profession and ethics
• Podcasting is an amazing media
  • Dive into topics
  • Meet great people
  • Great conversations

The Maximum Lawyer Conference 2019 is coming!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: Google released some new tools that allow you to assess how your website is doing. https://web.dev/measure, fixes and scores.

Megan’s hack: Read your Ethics Rule before the end of the year!

Tyson’s tip: Go out and do some research on Alexa. Get involved.   

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Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.