In this episode, Jim and Tyson interview Johnnie Finch, a criminal defense attorney who runs his own law firm. They will go over his background, his business, and how it is like to be a lawyer as a member of a minority. Also, they will discuss about his recently published book “Black Lawyer Confidential”. 

“I wanted to come up with a book or some type of manual for those who are from small towns or minorities that have never had parents who were lawyers, or ever been in the court system before to try to deal with it…”

Their Firm:
http://johnniefinchesq.com/

The Book:
BlackLawyerBook.com

Johnnie’s Twitter

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Hacking’s hack: https://audiojungle.net/
You can download royalty free music and audio tracks for a Dollar, and you are able to search it by emotions or music type. Great cheap resource.

Johnnie’s tip:
Leave 15 minutes early! For the rest of your life!

Tyson’s tip:
Ride a bicycle in your office whenever you are working or on calls or doing a Podcast!

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this BONUS episode, Jim gives a talk at SLU Law. He will talk about his early days as a lawyer and his journey as a law entrepreneur who now runs his own immigration law firm, going over his mindset, his business, his firm and his marketing strategies.

“This is a lot of work, but to me it’s worth it and it’s fun. I am having more fun that I’d ever would’ve had, and I’ve had three really big law firms in St. Louis talk to me about coming in to that firm and I’ve turn them down every single time, and I laugh when I do it because I would never be able to do half of my crazy shit if I went to one of those big firms. And if I hadn’t agreed to be the plaintiff in that law suite, I don’t know what would’ve happened, I don’t know how many kids I would have. I don’t know what kind of life I would have; I would have a very different life probably. So I’m very grateful for everything that’s happened and I am exactly where I want to be.”

Jim Hacking

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In this episode, Jim and Tyson interview Hayden and David Haskins, owners of Haskins & Company a Law Firm Marketing Company. They will go over their background, their business setup, and their law marketing work and strategies, paying special attention to how to hire the right marketing and social media company for your law firm. Listen to the episode to learn some great tactics to choose the right fit for your company.

Also, Hayden and David have political marketing and campaign work backgrounds, and they took many things from that sphere into law firm marketing… In this episode they will go over some of these lessons learnt…

Their Firm:
https://haskins.co/

“A lot of times Attorneys get into marketing arrangements, contractual agreements, and they are not as familiar with the lay of the land as somebody like us, that have actually seen a lot of the work that’s out there or a lot of the shady tactics that people do... ”

Some of the red flags when hiring an online or offline marketing company:
1. Contractual limits and ownership of content and IT.
2. Transparency and reporting

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack:
Jim mapped out his ideal week, and going through that exercise has helped him a lot. So, map out your week!

David’s tip: The best SEO book David has ever read! It’s like a Google biography so hopefully it will help you create content that Google likes.
In The Plex: How Google Thinks, Works, and Shapes Our Lives

Hayden’s tip: Figure out how to track where your leads are coming from. Get as granular as you possibly can with that information. And figure out what your true cost per case is.
Know where your leads are coming from with: https://www.callrail.com/

Tyson’s tip:
Move Pay for a private server. It’s more expensive but it will speed up your website.

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Kent Richardson, a young and talented marketing coordinator and video producer who works in both of their law firms! They will go over his background, his tasks, his fundamental role in the MAXLAWCON18 and the different youtube and podcasting strategies he used to improve Jim’s and Tyson’s marketing! Also, the importance of tagging content and video editing techniques!

“It’s almost a game to watch the numbers go up and figure out what combinations of tags and strategies work and which play out the best.”

Tag your content correctly!
TubeBuddy

His company:
Phantomhouseproductions.com

Some of Kent’s books:
No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich
The 4-Hour Workweek, Expanded and Updated: Expanded and Updated, With Over 100 New Pages of Cutting-Edge Content
The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage
If you attended the MAXLAWCON18 you will have access to all of the audio, video and slides of the conference. Your email is already there, just sign up using the email you used to register to the conference.

Hacking’s hack: Jim recently learnt from his 9 year old daughter that if you call somebody using the Alexa your number will be hidden, so you can imitate a federal law enforcement call. Use Alexa to dial out!

Kent’s tip: If you have an Instagram account, from within Instagram whenever you go to post, in the very last stage there are little sliders that if you tap them you can post directly from Instagram to all other accounts simultaneously.

Tyson’s tip: Uber Conference has a lot of cool features that let you mute and unmute and see participants information and id’s during a conference with lots of participants! Very Cool!

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You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

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The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Walter Reaves, a criminal defense lawyer from West Texas. Walter is having a marketing issue: he is not having the cases that he wants. They will discuss about different marketing strategies to solve this problem and improve his business.

“Every time I’ve narrowed my practice and narrowed my marketing I’ve made more money.”

The cases that Walter likes are DWI’s and basic misdemeanor stuff like possession of marijuana, theft and assault. And if he could choose 1 type of case that would be the minor drug cases… A problem in Walter’s website: his videos are very general and very broad. This means that he is going to get a broad number of questions. He should narrow down the type of cases that he wants and start creating content on those.

Mentioned resource: Build To Sell

About Walter:

The Firm:

Hacking’s hack: Involves a phrase that we are hearing a lot: Know Love and Trust.

To do business with someone, first they have to know us. Then, they have to likes us. Then. to trust us.    

We have to have marketing that’s devoted to getting them to know us, and that is rising up their hands. Then how we get them to like us; giving them consistent good content for free. And trust is when they make that decision to actually hire us.

Walter’s tip: Building a StoryBrand: Clarify Your Message So Customers Will Listen

by Donald Miller

Tyson’s tip: An app. VIDEORAMA. Edit video, add text. Perfect app for IGTV!

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You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Shawn Hamp, a criminal defense lawyer who lives in the Cincinnati area and has an office in Arizona. They will go over his business and how does he run the law firm remotely. Management, employees, clients, intake, systems, logistics, team communication and more!

A lifestyle decisión:
Shawn and his wife decided to raise their kids in Cincinnati where they’d be close to their family. So he would have to run his law firm remotely...

“It was kind of the second leap that I had to make. The first leap was going out on my own after leaving the county attorney's office.”

There were a lot of steps to make this happen. Some of them:
- Figure out what type of courts that he could appear remotely in.
- Coordinate logistics logistics of computer systems and phone systems.
- Key hires of attorneys that could do the day to day court.

“Basically what I do full time now is work on marketing, intake and administration of the office. It’s business development. Fortunately, that is the kind of stuff that I love doing.”

Also, they will discuss the difference between finding clients remotely in small cities and big cities.

“I have a competitive advantage because I am a big fish in a small pond…Even if it’s remotely”

About Shawn:
Shawn Hamp has practiced law for more than 17 years with emphasis in criminal law: https://www.hamplaw.com/shawn-b-hamp

The Firm:
https://www.hamplaw.com

Hacking’s hack:
A book. Willpower Doesn't Work: Discover the Hidden Keys to Success. by Benjamin Hardy.
It’s about how we need to spend more time setting up our environment for success.

Shawn’s tip and hack:
Hack: An app: BIGVU: A teleprompter video recorder so you can do selfie cam videos while reading the text from the screen of your phone.
BIGVU APP

Tip: Focus on local search. Because everything these days is about above the fold on Google, being on map packs, being on mobile search. Getting reviews. Making sure your name and address are correct. SEO. Traditional content is changing.
https://whitespark.ca/

Tyson’s tip:
Another podcast! Business Wars
https://itunes.apple.com/us/podcast/id1335814741
They go through a variety of different companies that fought each other.

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group, or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Billie Tarascio a family law attorney who runs her own law firm: Modern Law. They will go over her firm and her business paying special attention to how she analyzes and track data, the systems to do it, and how she implements all this to run her law firm.

“I felt like we were so busy, but yet there wasn't as much money in the bank as I wanted, and that led me to start thinking more like a business owner and mapping out processes and figuring out key performance indicators.:”

3 KPIs:
Sales
Productivity and Customer Service
Finance

About Billie:
https://mymodernlaw.com/team/billie-tarascio/

The Firm:
https://mymodernlaw.com/

Hacking’s hack:
Slow down your sales process: “we only need to be ready to receive someone when they’re ready to hire us”.
The more we slow it down, the more deliberate we are, and the less pressure we put on them, the more often that they’re gonna hire us. Don’t seem desperate.

Billie’s tip:
Look at your campaigns again and make sure that they are asking for the right questions and not being pushy, and we are not just talking about how good we are, but instead we are addressing our clients needs so we can be there for them.

Tyson’s tip:
A book.
Customer Service: New Rules for a Social Media World (Que Biz-Tech) by Peter Shankman
https://www.amazon.com/Customer-Service-Rules-Social-Biz-Tech/dp/078974709X

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You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Tina Willis, an Orlando based Personal Injury lawyer. They will go over her mindset going on her own and her struggles running her boutique law firm, paying special attention to referrals and intake process. Also, Tina will share her thoughts and experience with Google Plus.

“For anyone who is listening and starting his or her own firm, have belief and faith that you can learn how to do it and can compete…”

About Tina:
Tina cares a lot about lifestyle, health and fitness and she really wanted from her early days working on big firms, to find a balance between work and lifestyle and find a way to not have much stress as a lawyer. She worked for big firms until she realized that they were making all the money… That’s when she started her own business.

The Firm:
Boutique law firm focused on maintaining a case load that allows me to provide highly personalized service to all of my clients. Former law professor and bid defense firm lawyer.
https://injuryattorneyflorida.com/

Hacking’s hack: Automate your documents and follow up: https://www.pandadoc.com/

Tina’s tip: At least learn the basics of SEA, so you ar at the point where you can at least evaluate the work SEO agencies are doing.

Tyson’s tip: Personalize your referral gifts. Listen to what people like and want to do, and think about it a little bit. That will make the difference in your gifts.

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will talk about the struggle between trying cases, litigating cases, working on file and running a law firm; the dichotomy between doing the work and running the practice.

Jim and Tyson will go back to the roots and discuss about their struggles and how are they overcoming them. Also, they will go over their short term and long term goals.

It all comes down to what we always say in The Maximum Lawyer Podcast... Delegate. Focus on what you do best, and what’s best for the firm.

Hacking’s hack:
If anyone is thinking about redoing their website, they really need to talk to Seth J. Price.
https://blusharkdigital.com/

Tyson’s tip:
“You shouldn’t do anything unless you are confident in doing it” If you are not confident, it is going to show.
Jason Selk
https://enhancedperformanceinc.com/

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment!
You can also go to https://maximumlawyer.com/ or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.