In this episode, Jim & Tyson interview Talitha Gray Kozlowski, a lawyer who specializes in bankruptcy and is the Co-Founder of Lawclerk.Legal, a firm that helps small firms to elevate the practice of law by engaging talented U.S. freelance lawyers to assist you on an as needed basis. They will go over her business and her new company, built from scratch. Listen as Talitha shares all about this new venture; how to make it possible and how to focus your time and energy so as to improve your life and practice.
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Topics:
Register for the MaxLawCon19! Reminder: Early bird pricing MaxlawCon expiring payment last day of february/After that price going up - Interesting topics and soon coming up Michael Lander on Linkedin
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Jim’s hack: Listening to audio from book Marketing Rebellion by Mark Schaefer /Automation/Interaction with client/”Relook at what we are doing in a marketing perspective from a human and recipient approach”
Talitha’s hack: “Find what you like to do” “Find what you like in your practice” “Focus your time and energy on that and you will improve your life and practice”
Tyson’s tip: “What are the things I want to remove from my life?”/Removing negative things one at a time will make life easier
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In this episode, Jim & Tyson interview Steven Lefkoff, an attorney that specializes in the Motor Vehicle industry and Fair Business Practices Act. Steven runs his own Law Firm, Lefkoff Law, and he is trying to bring in a new focus and make it his primary business; Small Claims Coaching. Listen as they go through his process and midnset going solo and then starting a new practice area within his law firm.
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“A lot of times, it’s actually beneficial for the clients to represent themselves instead of having an attorney there”
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Jim’s hack: A movie: 99 Homes. A recently unemployed single father struggles to get back his foreclosed home by working for the real estate broker who is the source of his frustration.
This movie crystalizes what a lot of our clients are going through on a daily basis.
Steven’s hack: Slick Deals.People post delas on different products, and you can set alerts for anything you need.
Tyson’s tip: Dan Kennedy’s most recent book: Magnetic Marketing: How To Attract A Flood Of New Customers That Pay, Stay, and Refer, by Dan Kennedy
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In this episode, Jim & Tyson interview Patrick J. Higgins, a Medical Malpractice, Personal Injury and a Litigator Lawyer out of New York who has recently opened his own law firm; The Law Offices of Patrick J. Higgins, PLLC. Listen as they go over this big step after practicing for over 32 years; his mindset, strategy, marketing, challenges and surprises on the way!
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Topics:
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Jim’s hack: When you are working on a brief or any kind of pleading or anything important, right before you are done editing it, when you think you’ve edit it as much as you can, change the font to a different font and make it bigger. When you read the text again you see things differently.
Patrick’s hack: A client communication tip. When you explain something to a new client, ask them to relate back to you what you just told them.
Tyson’s tip: Speak to your accountant and reduce your tax bill for next year.
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In this episode, Jim and Tyson interview Jason Selk. Jason is considered to be one of the top performance coaches in the United States; he trains individuals and teams to develop the mental toughness necessary for high-level success. They will go over the importance of having a performance mindset in your life and your business, and how mental toughness can help you grow your firm.
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Are you fighting it out to the very end?
The importance of confidence: The perfectionist mindset VS. the performance mindset.
Self confidence is the number one variable for all performers. What that perfectionist mentality does, is it really takes its toll on a person self confidence. If I keep thinking about that error or that missed opportunity, and not focusing also on the things I’ve done well, my confidence is gonna take a beating. We try to train people to develop the performance mentality, that it’s about recognizing what you have done well and relentlessly improving.
“Highly successful people NEVER get anything done in one given day, but what they do is, ALWAYS get their most important activities done each and every day.”
Plateaus in business
“Plateaus will happen. There will be times where you’re kind of in that phase of doing the work and not seeing the immediate results, but if you stay with it: 30, 60, 90 days, nailing your one most important and usually getting the 3 most important done each day, you are probably gonna find plateaus don’t last very long; that you find ways to keep moving it to the next level.”
The mindset of saying no
The first step to saying no is evaluating where your time and energy are going, and in terms or relevance, what’s most important? If right now you are feeling overwhelmed, the next step is to eliminate 10% to 20% of what you are currently doing. The third step, is moving forward. The next time anyone ask you something, before saying yes, identify what will you say no to.
Don’t overload yourself. Prioritize.
Hacking’s hack: Have a podcast!
Jason’s tip: Go back to the 3 most important and 1 must. Identify your 3 most important activities and of that 3 what’s the one most important activity that must get done every day.
Tyson’s tip:
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In this episode, Jim and Tyson interview Karen Caffrey a licensed professional counselor and a lawyer; Karen went from the practice of law to the practice of therapy mainly counseling lawyers. They will go over the importance of wellbeing and health for lawyers, the mindset of wellbeing, and how that wellbeing can be achieved. Also, how therapy works and how it can help your personal and business.
“You can’t be a good lawyer if you are not a healthy lawyer.”
Karen’s web site: http://www.karencaffrey.com/
What does it mean to be healthy?
It’s multifaceted, there’s a physical aspect, a spiritual aspect, a work aspect and a mental and emotional aspect...
Lawyers are reluctant to go to therapy
Because of 2 things: first, stigma; the fear of how are they going to be judged, and the second is fear on confidentiality.
The business of law and psychotherapy
“The nexus between the business of law and psychotherapy Is a lot of the challenges lawyers face in having a good business of law come from psychological reasons.”
“Who we are as people, directly impacts who we are as lawyers and who we are as business owners doing the business of law.”
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack: Whenever you can take a day off of the week. Unplug yourself: get away from the phone and the computer, the office.
Karen’s tip: Put your wellbeing on your radar screen and to do this by diaring it. You can dairy it every day, and spend 5 minutes talking about your wellbeing. Prioritize your wellbeing.
Tyson’s tip: Productivity - A website: Activtrak: https://activtrak.com/. It allows you to plug in yourself, your partners and employees, and it shows your productivity level.
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson interview Jay Ruane. They will go over his background, his role in his firm and how he managed to grow and improve it, paying special attention to his Adwords experience and strategies. If you want to start using adwords and pay per click or improve your strategy, this episode is for you.
“Start small, figure how it works, and then grow from there.”
Actually, Jay is more of an administrator of the firm than ever before, but he is still in the business, he does some court appearances from time to time.
Jay's Twitter: https://twitter.com/jayruane
Some of the topics:
The importance of content:
“We’re no longer advertising generic terms out there to drive people to information on our website, because people are finding our website organically based on all the content that we have”
A big mistake:
“One of the biggest mistakes people make, especially when it comes to adwords is thinking that more money is going to get them better results. That’s a misunderstanding of how the adwords auction system works.”
“There’s a tendency to wanna have the widest net, but the widest net doesn’t necessarily catch the fish that you want.”
How to build ads:
“We need to get in the mindset of the consumer. And those are the ones that are going to get clicks; the ads that resonate with the people who are facing the problem that needs a lawyer..”
How do you tell if an ad is working?:
“One of the things we like to use ourselves is, we direct the ad to a specific landing page on our website that is more sales oriented than our organic pages.”
Facebook vs Adwords:
“Facebook is great, but you have to have the right approach to facebook. You can’t expect it to give you the same type of results as pay per click because it’s just not built that way and the people aren’t there for that.”
Marquis Jackson’s episode:
https://maximumlawyer.com/podcast/legal-hope-pop-up-episode/
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack: The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier. how to be a good coach in an office setting!
Jay’s tip: Curate your negative list on Google. Go back and take a list of the 100 top baby names for the last 50 or so years. Male and Female. Because a lot people in this field may hear that their friend got arrested for a DUI. If they are not the person who is looking to hire you don’t want to be advertising to them.
Tyson’s tip: Check out Ryan McKeen’s book: Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson will check in on what’s going on with both of their practices, talk about MAXLAWCON and go over the Sales Prevention Department List; 10 things lawyers and law firms do that prevent the closing of sales.
First, Jim and Tyson will discuss about case management and catch up meetings, Tyson will go over the importance of synergies in a partnership and then they both will go over the difference between own generated leads and referrals of Personal Injury Attorneys.
Also, they will go over next year’s conference. Lessons learned and a lot of improvements! It’s going to be awesome!
And then, our topic; The list of The Sales Prevention Department:
1. Not having a live and empathetic person answering the phone.
2. Not returning calls or taking too long to call a lead.
“When you think about all the money that you spend to get the phone to ring, to not maximize what happens after when the phone rings it’s just waste of money.”
3. Having a slow sales process.
“They never love you as much as they do on the day that they sign you”.
“If you can stop them from looking for other attorneys, then you have done 90% of the battle. Get them to sign the contract”
4. Being too salesy AKA too much “whiskers”.
5. Brand and generic marketing.
6. Not having the knowledge base for the types of cases you’re advertising for.
7. Not following up on clients after an initial phone call.
8. Hiding the ball or over promising; being disingenuous.
9. Not being crystal clear on what it is that you do: NO REFERRALS.
10. Being afraid of walking away from the table.
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack: No external information until 11am!
Tyson’s tip: Talk to every person as if you never gonna talk to them again.
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You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim and Tyson interview Johnnie Finch, a criminal defense attorney who runs his own law firm. They will go over his background, his business, and how it is like to be a lawyer as a member of a minority. Also, they will discuss about his recently published book “Black Lawyer Confidential”.
“I wanted to come up with a book or some type of manual for those who are from small towns or minorities that have never had parents who were lawyers, or ever been in the court system before to try to deal with it…”
Their Firm:
http://johnniefinchesq.com/
The Book:
BlackLawyerBook.com
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack: https://audiojungle.net/
You can download royalty free music and audio tracks for a Dollar, and you are able to search it by emotions or music type. Great cheap resource.
Johnnie’s tip:
Leave 15 minutes early! For the rest of your life!
Tyson’s tip:
Ride a bicycle in your office whenever you are working or on calls or doing a Podcast!
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
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The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this BONUS episode, Jim gives a talk at SLU Law. He will talk about his early days as a lawyer and his journey as a law entrepreneur who now runs his own immigration law firm, going over his mindset, his business, his firm and his marketing strategies.
“This is a lot of work, but to me it’s worth it and it’s fun. I am having more fun that I’d ever would’ve had, and I’ve had three really big law firms in St. Louis talk to me about coming in to that firm and I’ve turn them down every single time, and I laugh when I do it because I would never be able to do half of my crazy shit if I went to one of those big firms. And if I hadn’t agreed to be the plaintiff in that law suite, I don’t know what would’ve happened, I don’t know how many kids I would have. I don’t know what kind of life I would have; I would have a very different life probably. So I’m very grateful for everything that’s happened and I am exactly where I want to be.”
Jim Hacking
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
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