In this episode, Jim & Tyson interview Nancy Myrland, Legal Marketing Guru and owner of Myrland Marketing. Listen as they talk about her journey from traditional marketing to social and digital marketing and go over the new ways of legal marketing, including content creation, voice searches, and Amazon Flash Briefs.   

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Please subscribe to our Youtube Channel

Topics:

    • About Nancy
      • Works with lawyers and their legal marketers and helps them understand and integrate social and digital media into their existing marketing practices
      • Been around in legal marketing since “the traditional marketing”
      • Right in the middle of the invention of social and digital media
    • Hot back in the day?
      • Relationship based marketing
      • Meeting with people
      • Getting stories placed in local and national trade publications: “others telling our story for us”
      • Paper newsletters
  • Another disruptor in the market
      • Social media and digital media
      • Voice and Video
      • Long tail searches and questions: conversation with devices > brief answers
      • The advantage of producing short form content
  • VOICE SEARCH and AUDIO CONTENT
      • Delivering the information that is asked for
      • Editing and repurposing
      • Content strategies
    • ROI on Flash Briefs
      • Amazon > Flash briefs
  • “You have to market your marketing”
    • Advice to get started as quickly as possible
      • Marketing strategic plan
      • Don’t waste money, time and resources
      • NO RANDOM ACTS OF MARKETING
    • ENERGY > A communicator and a connector at heart
      • Love to talk about things that I’m passionate about
      • Got to connect with people
  • “Am I doing everything I could be doing”
  • About Pushcrew
    • Re-engage visitors and drive them back to your website, from anywhere on the browser

Register for the MaxLawCon19!

Please subscribe to our Youtube Channel

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: Make a fake email and practice through all of your software and check your systems!

Nancy’s hack: Spend some time in Headliner; create social media videos for free.

Tyson’s tip: The Siri’s shortcuts app

//

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Andrew Stickel, owner of Social Firestarter, a marketing agency that works primarily with lawyers. Listen as they discuss different ways to market your law firm and how to differentiate from other law firms.

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_118.mp3" social_linkedin="true" ]

Topics:

    • Andrew’s presentation
      • The beginnings of his digital marketing agency for lawyers
      • Wanted to start a new company that actually made a difference for lawyers
      • Had a lot of lawyer contacts
    • The value of niching down and just specializing on working with lawyers
      • You get really good on 1 area: “Jack of all trades, master of none”
      • “All of our clients benefit from all our other clients”
    • Marketing for lawyers vs other professional services
      • Most businesses in the world can create offers that are obvious: “2x1”
      • You got to position yourself to be perceived as the expert
      • Lawyers who advertise like crazy get more clients that good lawyers
      • Be different from every other lawyer out there
      • De-commoditize yourself
    • Get perceived as an expert
      • Becoming an expert in law firm marketing
      • Provide a ton of value for lawyers
      • Went on camera and talk about topics that lawyers would find interesting about how to market a law firm
  • Marketing to law firms
      • Social media
      • Questions people have, most common problems
      • Content to help people solve small problems
      • Become the authority
    • Ways to differentiate your law firm
      • Facebook ads
      • Target the exact kind of people you are looking for
      • Facebook pixel
      • Solution style ads, answers to questions
      • Getting granular
    • The next level of marketing
      • Don’t get in your head, just do it
      • Educate yourself on how things work; facebook ads, groups, pages, etc.
    • People should stop doing immediately
      • Relying on 1 source of leads
      • SEO is getting more competitive
      • Start doing what other people aren’t doing
    • Best lawyers are the ones who are open to trying new things and understand that marketing is always evolving
    • The future:
  • It’s all about value
    • Mailing lists
    • Instagram
  • The difference between high production videos vs iphone videos
    • Done is better than perfect

Jim’s hack: Open new Google doc files just typing in docs.new in your browser. Also slides.new or sheets.new

Andrew’s hack: A facebook hack: If you are running facebook ads, if you are a personal injury attorney or a criminal defense attorney, when targeting people, select an actual physical location. For example if you are a personal injury attorney, type in all the hospitals in the area that you serve.

Tyson’s tip: Go to Andy’s Youtube channel. Look at how he names his videos. Look at the art in the videos. Pretty incredible.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Tyson and Seth will go over the fundamentals of digital marketing and SEO.   

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/113_Popup.mp3" social_linkedin="true" ]

 

Seth’s digital marketing company: https://blusharkdigital.com/

 

4 Fundamentals

“When somebody comes to me and says: hey my website is not performing the way I want to, more often than not 1 or more of those areas is being neglected or ignored.”

 

  • Content:
  • Links:
  • Coding component:
  • Local component (Google My Business: REVIEWS!)

 

“What’s difficult is executing on each of theses areas, and consistently month after month continuing to move the needle, to demonstrate to Google that you are an authority in the area you wanna be, and that when somebody searches, that you come up as the best answer for what somebody is looking for.”

 

“Make sure that everything that’s done it’s genuine and done right.”

 

Listen to the episode and learn how to get a $500 PPC bonus with Blue Shark Digital!

 

//

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Seth Prince and John Fisher! They will dive into their marketing going through their systems, strategies, advice to people going solo, the future of marketing, and more!

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_112.mp3" social_linkedin="true" ]

 

John’s podcast episode

His firm: https://protectingpatientrights.com/

 

Seth’s podcast episode

His firm: https://blusharkdigital.com/

 

Referral Marketing VS Online Marketing. Which is better?

 

John has a strong history with referral marketing; his medical malpractice firm thrives on referrals from other attorneys… He will over his systems in place and different strategies.

 

“Basically they were transferring the trust that they’d built up with their client on to me…”

 

“When I would get a referral, it could be from the biggest plaintiff’s firm in the state of NY, who spends millions of dollars in marketing expenses every year, but I’m not paying a penny for that.”

 

The Moonshot Challenge

“Every lawyer listening to this should have his own Moonshot Challenge, and that is an ambitious 5 year plan for your firm that you think it’s absolutely impossible to achieve.”

 

Seth Price’s Marketing Strategy

 

Seth has a strong history with Digital Marketing, and he runs his own Legal Digital Marketing agency.

 

“Having a goal, puting systems in place and executing on them is the right answer for whatever you wanna do.”

 

“We wanted the best from both worlds. We thought that if we leveraged digital for expanding our footprint and building that raving herd, that the referrals would also come over time. And that has happened. That allowed us to grow at a rate that we could not have, if we had only relied on relationship marketing.”

 

John and Seth’s advice if you are about to start your own firm

 

John: “The first and sole responsibility that you have, it’s with your family. And that means protecting them. It’s ethically permissible to notify the clients who you are actively handling their cases, that you will be leaving the firm while you are working in the firm. Once you are physically out the door it’s ethically permissible to go to the clients and solicit them.”

 

Seth: “Have a URL, put it live, put some content up, let the URL start to age, so while you are figuring things out, getting your house in order, you re at least taking care of what would be dead or wasted time on the Google sandbox; time that Google doesn’t really allow a website to be seen until it knows you are going to be around for a bit.”

 

How the law and marketing is going to be different in 5 years? And how you are going to have to adjust the way to market now to fit that?

 

Seth: “Looking for places where there’s less competition, and then also looking for areas in the law that are underserved…”  

 

John: “You have to consider your harsh reality. This means looking at the worst case scenario that you have for your Law Firm, and accepting it as a possibility.”

 

What’s one thing that you would like to adopt from the other person that you are not using in your practice right now? Listen to the episode and learn these answers!

 

If you want a free copy of John’s book, go to thepowerofasystem.com

 

Hacking’s hack: A blog post. https://kk.org/thetechnium/1000-true-fans/

 

It talks about how if you can build a tribe of 1000 people  who really know you and really like and trust you, that you can really build out everything you need from a marketing and referral based practice. Great article.

 

John’s tip: Build a website that’s just for internal purposes in your law firm where people right entries for new policies in your firm every day.

 

Seth’s tip: The idea of repricing major expense areas.

 

Tyson’s tip: Filevine, Case Management Software for the Modern Law Firm.

 

//

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Karen Caffrey a licensed professional counselor and a lawyer; Karen went from the practice of law to the practice of therapy mainly counseling lawyers. They will go over the importance of wellbeing and health for lawyers, the mindset of wellbeing, and how that wellbeing can be achieved. Also, how therapy works and how it can help your personal and business.

Listen on Google Play Music

“You can’t be a good lawyer if you are not a healthy lawyer.”

Karen’s web site: http://www.karencaffrey.com/

What does it mean to be healthy?
It’s multifaceted, there’s a physical aspect, a spiritual aspect, a work aspect and a mental and emotional aspect...

Lawyers are reluctant to go to therapy
Because of 2 things: first, stigma; the fear of how are they going to be judged, and the second is fear on confidentiality.

The business of law and psychotherapy
“The nexus between the business of law and psychotherapy Is a lot of the challenges lawyers face in having a good business of law come from psychological reasons.”

“Who we are as people, directly impacts who we are as lawyers and who we are as business owners doing the business of law.”

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack: Whenever you can take a day off of the week. Unplug yourself: get away from the phone and the computer, the office.

Karen’s tip: Put your wellbeing on your radar screen and to do this by diaring it. You can dairy it every day, and spend 5 minutes talking about your wellbeing. Prioritize your wellbeing.

Tyson’s tip: Productivity - A website: Activtrak: https://activtrak.com/. It allows you to plug in yourself, your partners and employees, and it shows your productivity level.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Listen on Google Play Music

In this episode, Jim and Tyson interview Jay Ruane. They will go over his background, his role in his firm and how he managed to grow and improve it, paying special attention to his Adwords experience and strategies. If you want to start using adwords and pay per click or improve your strategy, this episode is for you.

Listen on Google Play Music

“Start small, figure how it works, and then grow from there.”

The firm

Actually, Jay is more of an administrator of the firm than ever before, but he is still in the business, he does some court appearances from time to time.

Jay's Twitter: https://twitter.com/jayruane

Some of the topics:
The importance of content:

“We’re no longer advertising generic terms out there to drive people to information on our website, because people are finding our website organically based on all the content that we have”

A big mistake:
“One of the biggest mistakes people make, especially when it comes to adwords is thinking that more money is going to get them better results. That’s a misunderstanding of how the adwords auction system works.”

“There’s a tendency to wanna have the widest net, but the widest net doesn’t necessarily catch the fish that you want.”

How to build ads:
“We need to get in the mindset of the consumer. And those are the ones that are going to get clicks; the ads that resonate with the people who are facing the problem that needs a lawyer..”

How do you tell if an ad is working?:
“One of the things we like to use ourselves is, we direct the ad to a specific landing page on our website that is more sales oriented than our organic pages.”

Facebook vs Adwords:
“Facebook is great, but you have to have the right approach to facebook. You can’t expect it to give you the same type of results as pay per click because it’s just not built that way and the people aren’t there for that.”

Marquis Jackson’s episode:
https://maximumlawyer.com/podcast/legal-hope-pop-up-episode/

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack: The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier. how to be a good coach in an office setting!

Jay’s tip: Curate your negative list on Google. Go back and take a list of the 100 top baby names for the last 50 or so years. Male and Female. Because a lot people in this field may hear that their friend got arrested for a DUI. If they are not the person who is looking to hire you don’t want to be advertising to them.

Tyson’s tip: Check out Ryan McKeen’s book: Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Listen on Google Play Music

In this episode, Jim and Tyson will check in on what’s going on with both of their practices, talk about MAXLAWCON and go over the Sales Prevention Department List; 10 things lawyers and law firms do that prevent the closing of sales.

Listen on Google Play Music

First, Jim and Tyson will discuss about case management and catch up meetings, Tyson will go over the importance of synergies in a partnership and then they both will go over the difference between own generated leads and referrals of Personal Injury Attorneys.

Also, they will go over next year’s conference. Lessons learned and a lot of improvements! It’s going to be awesome!

And then, our topic; The list of The Sales Prevention Department:

1. Not having a live and empathetic person answering the phone.
2. Not returning calls or taking too long to call a lead.

“When you think about all the money that you spend to get the phone to ring, to not maximize what happens after when the phone rings it’s just waste of money.”

3. Having a slow sales process.

“They never love you as much as they do on the day that they sign you”.

“If you can stop them from looking for other attorneys, then you have done 90% of the battle. Get them to sign the contract”

4. Being too salesy AKA too much “whiskers”.
5. Brand and generic marketing.
6. Not having the knowledge base for the types of cases you’re advertising for.
7. Not following up on clients after an initial phone call.
8. Hiding the ball or over promising; being disingenuous.
9. Not being crystal clear on what it is that you do: NO REFERRALS.
10. Being afraid of walking away from the table.

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack: No external information until 11am!

Tyson’s tip: Talk to every person as if you never gonna talk to them again.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Listen on Google Play Music

In this episode, Jim and Tyson interview Johnnie Finch, a criminal defense attorney who runs his own law firm. They will go over his background, his business, and how it is like to be a lawyer as a member of a minority. Also, they will discuss about his recently published book “Black Lawyer Confidential”. 

Listen on Google Play Music

“I wanted to come up with a book or some type of manual for those who are from small towns or minorities that have never had parents who were lawyers, or ever been in the court system before to try to deal with it…”

Their Firm:
http://johnniefinchesq.com/

The Book:
BlackLawyerBook.com

Johnnie’s Twitter

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack: https://audiojungle.net/
You can download royalty free music and audio tracks for a Dollar, and you are able to search it by emotions or music type. Great cheap resource.

Johnnie’s tip:
Leave 15 minutes early! For the rest of your life!

Tyson’s tip:
Ride a bicycle in your office whenever you are working or on calls or doing a Podcast!

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Listen on Google Play Music

In this BONUS episode, Jim gives a talk at SLU Law. He will talk about his early days as a lawyer and his journey as a law entrepreneur who now runs his own immigration law firm, going over his mindset, his business, his firm and his marketing strategies.

Listen on Google Play Music

“This is a lot of work, but to me it’s worth it and it’s fun. I am having more fun that I’d ever would’ve had, and I’ve had three really big law firms in St. Louis talk to me about coming in to that firm and I’ve turn them down every single time, and I laugh when I do it because I would never be able to do half of my crazy shit if I went to one of those big firms. And if I hadn’t agreed to be the plaintiff in that law suite, I don’t know what would’ve happened, I don’t know how many kids I would have. I don’t know what kind of life I would have; I would have a very different life probably. So I’m very grateful for everything that’s happened and I am exactly where I want to be.”

Jim Hacking

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Listen on Google Play Music

Enjoy Exclusive Access To Stage One Of The Maximum Lawyer In Minimum Time Course

This field is for validation purposes and should be left unchanged.

We only send you awesome stuff =)
Privacy Policy
crosschevron-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram