In this episode, Jim & Tyson approach how to build an audience; the pure value of a big audience and the different models. Dive in as they talk about how consistency and taking one step at a time can help make a bigger audience, and the importance of adding value and content information to the group.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Listeners should spend more time building an audience
Different ways to build an audience
Different Models
Tyson >
Different audiences
Ex: John Fisher/Lawyers are his audience
Potential referral partners
Jim >
Audience potential consumers
Through internet and videos
Focus on different audience and different ways to build an audience
Ex: Mitch Jackson/Social Media type/Person who’s growing his brand/Speaking at lawyer conferences/Building audience in different ways
Pure value of a large audience
Finding people who want what you have
Spend time simplifying search and message
“There are enough people in the world who need what you have to make a nice life for yourself”
“What you have”?
Ex. Dean Jackson/ Talks about people who need a new roof
Roofer/Identifying people who need a new roof and different ways to do it/Spend more time speaking to them and business them as an audience
“Find who are the people that might be business for me”
Ex: Hanging out with international student advisors/Figuring out different ways to market international students/Market to the international student advisors/Built audience on Facebook/Talk about immigration
Tyson’s secret thoughts
Guru of referral partners comes solo small primitive offence firms
Primitive offence lawyers not making enough money/Taking cases down
Public offender list/List of solo and small firm primitive offence lawyers
Overflow in public offences cases referred to people on list
Target people/no advertising
Successful getting referrals
Target > “What can you provide to those people that they are looking for?”/A boost in income/Find way to target them
Jim > Being hyper targeted
Build one little audience/Being deliberate
Ex. John Fisher/medical malpractice cases
Mentoring > Lawyers getting cases from other lawyers
Case MaxLawyers
Jim >
Trajectory in an organic way built audience
Audience growth/Conferences growth/Downloads on facebook and podcast
Last two years > Natural projection of what audience growth leads to
Facebook/Long productive beneficial threads/Monitoring/Leads more people to listen to episodes > 700-800 episode download
Tyson >
Targeted podcast
Jim, Tyson and a microphone, talking
Facebook group
Conference
Starting newsletter
Doing one thing at a time/Step by step
Building an audience can be overwhelming
Jim >
“What will people find in me interesting?”
Doing leg work/Consistent content creation so people come back
Making it interesting
Key to all is to start
Tyson >
Consistency
Newsletter/Never missed on podcast
Experiment/When find something that works keep doing it consistently
Have an audience
People getting in front of audience in different ways
Tyson >
About getting group together/Sharing ideas
Some people taking advantage/others provide value
Marketing companies in group provide value/Jim and Tyson know who are the ones that don’t
Jim >
Contrast of two possible scenarios:
1) Member of group/Immigration lawyer/ CLE about legal marketing and running your practice/Never participated/Pitch conference in group/Negative answer from Jim > “Nobody knows who you are and you have never participated”
2)Member of group William Eadie/Course with pillar contents for website and how seo games are nothing more but games/Tech lawyers how to do this/Positive answer from Jim > Given great content information/Great participant/Great advocate/
Don’t waste money, time and resources
Tyson >
“Ones that don’t contribute and just take”
Give best ideas and value to everyone's lives
Listener > “How do I build an audience?”
Tyson >
Come up with a list
List the message
Communicate with them/Through social media/Via podcast
Jim >
Big audiences
Through podcast and youtube
Podcast/Consistency/Somebody in the back making episodes come out
People listening at any time
Being regularly connected to people in video or audio format
Being in people’s ears/”No substitute for people’s true identities come through when talking week after week”
People know MaxLaw very well
“Not being connected will leave you far behind”
Tyson >
Getting to know him through youtube or podcast
Daily facebook videos
Don’t want youtube or podcast go back to basic list and target it
Advantage being in people’s ears
Make a podcast is easy/Consistency is what is difficult
Love to talk about things that I’m passionate about
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Nancy Myrland, Legal Marketing Guru and owner of Myrland Marketing. Listen as they talk about her journey from traditional marketing to social and digital marketing and go over the new ways of legal marketing, including content creation, voice searches, and Amazon Flash Briefs.
Register to MaxLawCon19, June 6 and 7 in St.Louis.
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Mike Allton, Brand Evangelist for AgoraPulse, Author, Speaker and Social Media expert. Listen as they dive deep into content creation and social networks for lawyers and discuss about the best ways to implement social media strategies in different networks depending on your practice.
360 Marketing Squad > Facebook lives on a monthly basis in terms of training and offering all kinds of insight and input into our member’s marketing needs, goals and questions
Professional Social Media Marketing Tool focused on engagement
Publish & Schedule content
Monitor content on multiple social channels
Reports
Mike’s story with AgoraPulse
Ways that Lawyers can start to use AgoraPulse in their practice
Help Lawyers who Social Media is not their main gig
Automation / Processes
“The more educated I am as a consumer, as a potential customer, the more likely I am to know I can trust you and I want to work with you.”
Advice to Lawyers
Find an easy way to get started > Curating content
Scheduling content
Go Pro > AgoraPulse >Engagement > Reports
Social Media Attention
It depends on how much engagement you are receiving back
“As you grow an audience, as you become more familiar, as you are engaging with other people and they are starting to follow you and now you are having conversations on those social posts, that’s when you’re gonna wanna check it a little more often.”
“The conversations that are happening on social media are just conversations, and they can wait for a few hours.”
How often is too much?
There is a right mix: It depends on the social platform
Different kind of social platforms and Algorithms
Content sharing strategies and tips
Video and Image
Topics to avoid
Avoid posting about anything that is in and of itself illegal
Taking risks > Gaining more than you loose
Taking a stand with content
HACK:
“Pretty much every social network works the same way, when one of us post something to a social network whether it’s Instagram, Facebook, Twitter, it doesn’t matter; you create a piece of content, you create a post in that network, the network watches that post, and they watch how your followers and they followers respond. They’re NOT paying attention to actually what is said, they’re simple looking at the reactions, comments and shares; engagement. Which means the more engagement you get on a post, the more visibility is gonna get...”
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Mike’s hack: A cool tool, BuzzSumo. With BuzzSumo you can research the questions that your target audience is asking and write about that. Get some ideas to write content.
Tyson’s tip: If you are looking to get into the voice search > Alexa Skill > Family conversations > https://attorneyjillruane.com/alexa/ > An easy way to connect with your kids.
//
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Mitch Jackson, The Streaming Lawyer. Listen as they dive deep into the mindset of social media and go over the importance of showing your human side in your marketing, consistency and choosing the right platforms for your content.
1st part: There’s a strategy and mindset for social media
2nd part: Understanding the personality of the platforms
3rd part: All about communicating: communicate better
Why should lawyers care about social media
It’s all about community and sharing your human side
Being helpful, listening, sharing and adding value to your community
Be relevant, stay relevant and design a long term future for you and your firm
“Everyone is walking around with a smartphone in their hand, and if you are not creating content that works well with a mobile device, you are not going to be relevant. If you are not relevant, you are not going to get noticed, you are not going to be top of mind and you are not going to bring in that new business.”
The importance of Mindset
As Bob Burg says in The Go Giver: “Your influence is determined by how abundantly you place other people’s interest first.”
Be genuinely interested in other people, in their platform and what they are sharing
As a lawyer be interested in what your clients are doing
Favourite platforms
Live video and live streaming platforms
Embrace the platform or the medium that you are comfortable on
Sharing your WHY
Effective communication as a lawyer
You’ve got to make sure that you are enthusiastic, energetic, entertaining, you are creating content that other people want to look at, you’ve got to immediately grab the attention of your audience.
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
Mitch’s hack: SHOW YOUR HUMAN SIDE. Be strategically transparent on social media.
Tyson’s tip: Do you have multiple apps and tabs open on your desktop? One app to rule them all, STATION.
//
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Andrew Stickel, owner of Social Firestarter, a marketing agency that works primarily with lawyers. Listen as they discuss different ways to market your law firm and how to differentiate from other law firms.
The beginnings of his digital marketing agency for lawyers
Wanted to start a new company that actually made a difference for lawyers
Had a lot of lawyer contacts
The value of niching down and just specializing on working with lawyers
You get really good on 1 area: “Jack of all trades, master of none”
“All of our clients benefit from all our other clients”
Marketing for lawyers vs other professional services
Most businesses in the world can create offers that are obvious: “2x1”
You got to position yourself to be perceived as the expert
Lawyers who advertise like crazy get more clients that good lawyers
Be different from every other lawyer out there
De-commoditize yourself
Get perceived as an expert
Becoming an expert in law firm marketing
Provide a ton of value for lawyers
Went on camera and talk about topics that lawyers would find interesting about how to market a law firm
Marketing to law firms
Social media
Questions people have, most common problems
Content to help people solve small problems
Become the authority
Ways to differentiate your law firm
Facebook ads
Target the exact kind of people you are looking for
Facebook pixel
Solution style ads, answers to questions
Getting granular
The next level of marketing
Don’t get in your head, just do it
Educate yourself on how things work; facebook ads, groups, pages, etc.
People should stop doing immediately
Relying on 1 source of leads
SEO is getting more competitive
Start doing what other people aren’t doing
Best lawyers are the ones who are open to trying new things and understand that marketing is always evolving
The future:
It’s all about value
Mailing lists
Instagram
The difference between high production videos vs iphone videos
Done is better than perfect
Jim’s hack: Open new Google doc files just typing in docs.new in your browser. Also slides.new or sheets.new
Andrew’s hack: A facebook hack: If you are running facebook ads, if you are a personal injury attorney or a criminal defense attorney, when targeting people, select an actual physical location. For example if you are a personal injury attorney, type in all the hospitals in the area that you serve.
Tyson’s tip: Go to Andy’s Youtube channel. Look at how he names his videos. Look at the art in the videos. Pretty incredible.
//
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website.
What personal information do we collect from the people that visit our blog, website or app?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter, Use Live Chat, Open a Support Ticket or enter information on our site.
How do we use your information?
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
To personalize your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
To improve our website in order to better serve you.
To allow us to better service you in responding to your customer service requests.
To quickly process your transactions.
To send periodic emails regarding your order or other products and services.
To follow up with them after correspondence (live chat, email or phone inquiries)