In this episode, Jim & Tyson approach how to build an audience; the pure value of a big audience and the different models. Dive in as they talk about how consistency and taking one step at a time can help make a bigger audience, and the importance of adding value and content information to the group.

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Please subscribe to our Youtube Channel

[DISPLAY_ULTIMATE_SOCIAL_ICONS]

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_135.mp3" social_linkedin="true" ]

  • Topics:
  • Building an audience

    • Jim >
    • A large audience solves problems
    • Listeners should spend more time building an audience
    • Different ways to build an audience
  • Different Models

    • Tyson >
    • Different audiences
    • Ex: John Fisher/Lawyers are his audience
    • Potential referral partners
    • Jim >
    • Audience potential consumers
    • Through internet and videos
    • Focus on different audience and different ways to build an audience
    • Ex: Mitch Jackson/Social Media type/Person who’s growing his brand/Speaking at lawyer conferences/Building audience in different ways
    • Pure value of a large audience
    • Finding people who want what you have
    • Spend time simplifying search and message
    • “There are enough people in the world who need what you have to make a nice life for yourself”
  • “What you have”?
    • Ex. Dean Jackson/ Talks about people who need a new roof
    • Roofer/Identifying people who need a new roof and different ways to do it/Spend more time speaking to them and business them as an audience
    • “Find who are the people that might be business for me”
    • Ex: Hanging out with international student advisors/Figuring out different ways to market international students/Market to the international student advisors/Built audience on Facebook/Talk about immigration
  • Tyson’s secret thoughts

    • Guru of referral partners comes solo small primitive offence firms
    • Primitive offence lawyers not making enough money/Taking cases down
    • Public offender list/List of solo and small firm primitive offence lawyers
    • Overflow in public offences cases referred to people on list
    • Target people/no advertising
    • Successful getting referrals
    • Target > “What can you provide to those people that they are looking for?”/A boost in income/Find way to target them
  • Jim > Being hyper targeted
    • Build one little audience/Being deliberate
    • Ex. John Fisher/medical malpractice cases
    • Mentoring > Lawyers getting cases from other lawyers
  • Case MaxLawyers
  • Jim >
  • Trajectory in an organic way built audience
  • Audience growth/Conferences growth/Downloads on facebook and podcast
  • Last two years > Natural projection of what audience growth leads to
  • Facebook/Long productive beneficial threads/Monitoring/Leads more people to listen to episodes > 700-800 episode download
    • Tyson >
    • Targeted podcast
    • Jim, Tyson and a microphone, talking
    • Facebook group
    • Conference
    • Starting newsletter
    • Doing one thing at a time/Step by step
  • Building an audience can be overwhelming

    • Jim >
    • “What will people find in me interesting?”
    • Doing leg work/Consistent content creation so people come back
    • Making it interesting
    • Key to all is to start
    • Tyson >
    • Consistency
    • Newsletter/Never missed on podcast
    • Experiment/When find something that works keep doing it consistently
  • Have an audience

  • People getting in front of audience in different ways

    • Tyson >
    • About getting group together/Sharing ideas
    • Some people taking advantage/others provide value
    • Marketing companies in group provide value/Jim and Tyson know who are the ones that don’t
    • Jim >
    • Contrast of two possible scenarios:
    • 1) Member of group/Immigration lawyer/ CLE about legal marketing and running your practice/Never participated/Pitch conference in group/Negative answer from Jim > “Nobody knows who you are and you have never participated”
    • 2)Member of group William Eadie/Course with pillar contents for website and how seo games are nothing more but games/Tech lawyers how to do this/Positive answer from Jim > Given great content information/Great participant/Great advocate/
    • Don’t waste money, time and resources
    • Tyson >
    • “Ones that don’t contribute and just take”
    • Give best ideas and value to everyone's lives
  • Listener > “How do I build an audience?”

    • Tyson >
    • Come up with a list
    • List the message
    • Communicate with them/Through social media/Via podcast
    • Jim >
    • Big audiences
    • Through podcast and youtube
    • Podcast/Consistency/Somebody in the back making episodes come out
    • People listening at any time
    • Being regularly connected to people in video or audio format
    • Being in people’s ears/”No substitute for people’s true identities come through when talking week after week”
    • People know MaxLaw very well
    • “Not being connected will leave you far behind”
    • Tyson >
    • Getting to know him through youtube or podcast
    • Daily facebook videos
    • Don’t want youtube or podcast go back to basic list and target it
    • Advantage being in people’s ears
    • Make a podcast is easy/Consistency is what is difficult
    • Love to talk about things that I’m passionate about

Register for the MaxLawCon19!

Please subscribe to our Youtube Channel

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: Vertellis - Card game/Small conversations about things that have happened in the past > Helps people connect in another level

Tyson’s tip: Scales by Jeff Hoffman and David Finkel - mauimasterimnd.com > financial tools for running a business/Free newsletter

//

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Nancy Myrland, Legal Marketing Guru and owner of Myrland Marketing. Listen as they talk about her journey from traditional marketing to social and digital marketing and go over the new ways of legal marketing, including content creation, voice searches, and Amazon Flash Briefs.   

Register to MaxLawCon19, June 6 and 7 in St.Louis.

Please subscribe to our Youtube Channel

Topics:

    • About Nancy
      • Works with lawyers and their legal marketers and helps them understand and integrate social and digital media into their existing marketing practices
      • Been around in legal marketing since “the traditional marketing”
      • Right in the middle of the invention of social and digital media
    • Hot back in the day?
      • Relationship based marketing
      • Meeting with people
      • Getting stories placed in local and national trade publications: “others telling our story for us”
      • Paper newsletters
  • Another disruptor in the market
      • Social media and digital media
      • Voice and Video
      • Long tail searches and questions: conversation with devices > brief answers
      • The advantage of producing short form content
  • VOICE SEARCH and AUDIO CONTENT
      • Delivering the information that is asked for
      • Editing and repurposing
      • Content strategies
    • ROI on Flash Briefs
      • Amazon > Flash briefs
  • “You have to market your marketing”
    • Advice to get started as quickly as possible
      • Marketing strategic plan
      • Don’t waste money, time and resources
      • NO RANDOM ACTS OF MARKETING
    • ENERGY > A communicator and a connector at heart
      • Love to talk about things that I’m passionate about
      • Got to connect with people
  • “Am I doing everything I could be doing”
  • About Pushcrew
    • Re-engage visitors and drive them back to your website, from anywhere on the browser

Register for the MaxLawCon19!

Please subscribe to our Youtube Channel

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: Make a fake email and practice through all of your software and check your systems!

Nancy’s hack: Spend some time in Headliner; create social media videos for free.

Tyson’s tip: The Siri’s shortcuts app

//

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Mike Allton, Brand Evangelist for AgoraPulse, Author, Speaker and Social Media expert. Listen as they dive deep into content creation and social networks for lawyers and discuss about the best ways to implement social media strategies in different networks depending on your practice.  

[DISPLAY_ULTIMATE_SOCIAL_ICONS]

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_131.mp3" social_linkedin="true" ]

Register to MaxLawCon19, June 6 and 7 in St.Louis.

 

Topics:

    • What does Mike do and how he got into it
    • AgoraPulse
      • Professional Social Media Marketing Tool focused on engagement
      • Publish & Schedule content
      • Monitor content on multiple social channels
      • Reports
      • Mike’s story with AgoraPulse
    • Ways that Lawyers can start to use AgoraPulse in their practice
      • Help Lawyers who Social Media is not their main gig
      • Automation / Processes
      • “The more educated I am as a consumer, as a potential customer, the more likely I am to know I can trust you and I want to work with you.”
    • Advice to Lawyers
      • Find an easy way to get started > Curating content
      • Scheduling content
      • Go Pro > AgoraPulse >Engagement > Reports
    • Social Media Attention
      • It depends on how much engagement you are receiving back

 

  • “As you grow an audience, as you become more familiar, as you are engaging with other people and they are starting to follow you and now you are having conversations on those social posts, that’s when you’re gonna wanna check it a little more often.”
  • “The conversations that are happening on social media are just conversations, and they can wait for a few hours.”
  • How often is too much?
  • There is a right mix: It depends on the social platform

 

      • Different kind of social platforms and Algorithms

 

  • Content sharing strategies and tips

 

      • Video and Image
    • Topics to avoid
      • Avoid posting about anything that is in and of itself illegal
      • Taking risks > Gaining more than you loose

 

  • Taking a stand with content
  • HACK:
  • “Pretty much every social network works the same way, when one of us post something to a social network whether it’s Instagram, Facebook, Twitter, it doesn’t matter; you create a piece of content, you create a post in that network, the network watches that post, and they watch how your followers and they followers respond. They’re NOT paying attention to actually what is said, they’re simple looking at the reactions, comments and shares; engagement. Which means the more engagement you get on a post, the more visibility is gonna get...”

 

    • Tailoring posts and repurposing posts

 

  • Different strategies for each social network

 

        • Hashtags
        • Audience > Links
      • Publishing Images in Facebook

 

  • All about Youtube

 

      • People go to Youtube to find out something
      • Make your videos come up in the search
      • TubeBuddy > Tags
    • The intersection of Social with Voice Search and Voice Integration
      • Create content with your voice

 

  • The importance of blogging for lawyers

 

      • Written content is critical
      • The easiest way to create content for Lawyers
    • Starting in Social
      • Generally speaking, Facebook is the best place to start

 

  • “You wanna do what’s best for your business, which is getting in front of your target audience!”

 

    • USE Facebook ADS: You can target exactly who you wanna talk to
  • Short form content
    • As a tweet or LinkedIn
    • Very little information

 

Mike’s Blog Post about creating 26 pieces of content from a Live Video

 

Register for the MaxLawCon19!

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Jim’s hack: Get on Mikes email list.

 

Mike’s hack: A cool tool, BuzzSumo. With BuzzSumo you can research the questions that your target audience is asking and write about that. Get some ideas to write content.

Tyson’s tip: If you are looking to get into the voice search > Alexa Skill > Family conversations > https://attorneyjillruane.com/alexa/ > An easy way to connect with your kids.

 

//

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Mitch Jackson, The Streaming Lawyer. Listen as they dive deep into the mindset of social media and go over the importance of showing your human side in your marketing, consistency and choosing the right platforms for your content.

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_129.mp3" social_linkedin="true" ]

If you want to listen more about Mitch, go to his previous episode.

Topics:

  • Mitch’s brand new book: The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs
    • 1st part: There’s a strategy and mindset for social media
    • 2nd part: Understanding the personality of the platforms
    • 3rd part: All about communicating: communicate better
  • Why should lawyers care about social media
    • It’s all about community and sharing your human side
    • Being helpful, listening, sharing and adding value to your community
    • Be relevant, stay relevant and design a long term future for you and your firm

“Everyone is walking around with a smartphone in their hand, and if you are not creating content that works well with a mobile device, you are not going to be relevant. If you are not relevant, you are not going to get noticed, you are not going to be top of mind and you are not going to bring in that new business.”

    • The importance of Mindset
      • As Bob Burg says in The Go Giver: “Your influence is determined by how abundantly you place other people’s interest first.”
      • Understanding the mindset of social media
  • Social Media is not a sprint
    • Each platform has its own rhythm or vibe
      • Relationships take a long type to nurture
      • Read the book How to Win Friends & Influence People
      • Be genuinely interested in other people, in their platform and what they are sharing
      • As a lawyer be interested in what your clients are doing
    • Favourite platforms
      • Live video and live streaming platforms
      • Embrace the platform or the medium that you are comfortable on
  • Sharing your WHY
  • The importance of consistency
      • Daily basis, be consistent
      • Have the right attitude
      • Know when to get your message out: OVERPOSTING
      • Know yourself and your audience
    • Chapter 15 of the book with John Fisher
      • Offline referral approach + social media
      • Expand how we think about what we are doing
      • Don’t limit yourself
    • Learnings editing the book
  • Less digital and more human

Register for the MaxLawCon19!

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Jim’s hack: A new app: Don’t Break The Chain!

Mitch’s hack: SHOW YOUR HUMAN SIDE. Be strategically transparent on social media.

Tyson’s tip: Do you have multiple apps and tabs open on your desktop? One app to rule them all, STATION.

//

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Andrew Stickel, owner of Social Firestarter, a marketing agency that works primarily with lawyers. Listen as they discuss different ways to market your law firm and how to differentiate from other law firms.

[smart_track_player url="http://traffic.libsyn.com/maximumlawyer/Episode_118.mp3" social_linkedin="true" ]

Topics:

    • Andrew’s presentation
      • The beginnings of his digital marketing agency for lawyers
      • Wanted to start a new company that actually made a difference for lawyers
      • Had a lot of lawyer contacts
    • The value of niching down and just specializing on working with lawyers
      • You get really good on 1 area: “Jack of all trades, master of none”
      • “All of our clients benefit from all our other clients”
    • Marketing for lawyers vs other professional services
      • Most businesses in the world can create offers that are obvious: “2x1”
      • You got to position yourself to be perceived as the expert
      • Lawyers who advertise like crazy get more clients that good lawyers
      • Be different from every other lawyer out there
      • De-commoditize yourself
    • Get perceived as an expert
      • Becoming an expert in law firm marketing
      • Provide a ton of value for lawyers
      • Went on camera and talk about topics that lawyers would find interesting about how to market a law firm
  • Marketing to law firms
      • Social media
      • Questions people have, most common problems
      • Content to help people solve small problems
      • Become the authority
    • Ways to differentiate your law firm
      • Facebook ads
      • Target the exact kind of people you are looking for
      • Facebook pixel
      • Solution style ads, answers to questions
      • Getting granular
    • The next level of marketing
      • Don’t get in your head, just do it
      • Educate yourself on how things work; facebook ads, groups, pages, etc.
    • People should stop doing immediately
      • Relying on 1 source of leads
      • SEO is getting more competitive
      • Start doing what other people aren’t doing
    • Best lawyers are the ones who are open to trying new things and understand that marketing is always evolving
    • The future:
  • It’s all about value
    • Mailing lists
    • Instagram
  • The difference between high production videos vs iphone videos
    • Done is better than perfect

Jim’s hack: Open new Google doc files just typing in docs.new in your browser. Also slides.new or sheets.new

Andrew’s hack: A facebook hack: If you are running facebook ads, if you are a personal injury attorney or a criminal defense attorney, when targeting people, select an actual physical location. For example if you are a personal injury attorney, type in all the hospitals in the area that you serve.

Tyson’s tip: Go to Andy’s Youtube channel. Look at how he names his videos. Look at the art in the videos. Pretty incredible.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Enjoy Exclusive Access To Stage One Of The Maximum Lawyer In Minimum Time Course

This field is for validation purposes and should be left unchanged.

We only send you awesome stuff =)
Privacy Policy
crosschevron-up linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram