In this episode, Jim & Tyson interview Jonathan Hawkins, Outside General Counsel to law firms and owner of Law Firm GC. Jonathan is always seeking to avoid lawsuits, has litigated and tried contentious lawyer breakup cases. Listen as they talk about his journey having been through a law firm dissolution himself having an up close the issues that arise and the effects they can have on a law firm and a lawyer’s practice.
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Topics:
- About Jonathan
- Business lawyer for lawyers
- Represents lawyers and law firms
- Business related to an issue of a lawyer or a law firm can encounter
- More details
- Three types of law clients.
- 1)Counseling
- 2)Project based engagements/Set up partnerships and draft documents “Print ups - Documents all law firm should have”
- 3)Law firms breakup/Mitigation and law practice
- Grew up as a business litigator/Business divorces of other types
- Drafting agreements to avoid fights
- Bargaining work and legal out practice leave for experts to handle
- Representing lawyers/Lessons learned watching lawyers
- Father attorney/Handled many law firm brake ups in small town
- Father’s suggestion to look into large city
- Reading articles and cases
- Talking to everybody
- Lawyer friends asking for help
- Seeing lots of law firms from the inside/Different set ups and models
- Ideal Client
- Big firm/Big operation
- Small firm attorneys/Project based engagements
- Not big international firms/Have own in house team
- Reaching Jim and Tyson’s podcast
- Their podcast fan/Recommends
- Trying to build a team
- Perfect a subscription model
- Put together the value proposition for lawyers
- Vision of subscription and level provided > Go back to Joey Vitale’s interview
- Contacting him with daily issues
- Quarter program service
- Suggesting Jess Birken’ interview. Interesting subscription model and info product/Provides educational videos before encounter
- Suggesting Lee Rosen’s interview. Another subscription model option/Variation of podcast
- Get team together
- Farm out mitigation to another firm
- Delegating
- Taking on an attorney
- Rather work in business than court
- Working on finding a part time litigator
- Mitigation components
- Partner breakup/Each hires an attorney
- Lawsuit files and lawsuit allegations
- Getting a full time lawyer
- Farming out mitigation/Taking on an assistant/Basic guidance for subscription model
- Educating and communicating value proposition
- Drill out in what you are selling/Solution offered/Figure out people
- Firm brings in a young associate
- Gains experience and clients/Leaves and clients go with him
- “Clients always choose who they are going with”
- Provisions put in place/Slow process down
- Give law firm owner time to react
- Set fees in place/Agreement with attorneys
- Dean Jackson and Joe Polish > Entire profits of keeping a client/Educating before contact. Jonathan’s Lawyer education
- In person, CLE talks, lunches, periodic emails on various topics or website
- Lawyers spread word out
- Podcast idea > Telling story of reported cases/Train wrecks or disolutions between lawyers or how to avoid mistakes (Murder book podcast by Michael Connelly). Contact new attorneys and refer to business
Register for the MaxLawCon19! Reminder: Early bird pricing MaxlawCon expiring payment last day of February. After that price going up!
Please subscribe to our Youtube Channel
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Jim’s hack: Listening to James Schramko /Make a green list/Signs for a good client
Jonathan’s hack: “Give up and loose” “Don’t read, don’t listen and don’t watch”/Negatives on the news
Tyson’s tip: Stop spending time on social media
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Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
In this episode, Jim & Tyson interview Mitch Jackson, The Streaming Lawyer. Listen as they dive deep into the mindset of social media and go over the importance of showing your human side in your marketing, consistency and choosing the right platforms for your content.
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If you want to listen more about Mitch, go to his previous episode.
Topics:
- Mitch’s brand new book: The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs
- 1st part: There’s a strategy and mindset for social media
- 2nd part: Understanding the personality of the platforms
- 3rd part: All about communicating: communicate better
- Why should lawyers care about social media
- It’s all about community and sharing your human side
- Being helpful, listening, sharing and adding value to your community
- Be relevant, stay relevant and design a long term future for you and your firm
“Everyone is walking around with a smartphone in their hand, and if you are not creating content that works well with a mobile device, you are not going to be relevant. If you are not relevant, you are not going to get noticed, you are not going to be top of mind and you are not going to bring in that new business.”
- Social Media is not a sprint
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- Each platform has its own rhythm or vibe
- Relationships take a long type to nurture
- Read the book How to Win Friends & Influence People
- Be genuinely interested in other people, in their platform and what they are sharing
- As a lawyer be interested in what your clients are doing
- Favourite platforms
- Live video and live streaming platforms
- Embrace the platform or the medium that you are comfortable on
- Each platform has its own rhythm or vibe
- Sharing your WHY
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- Effective communication as a lawyer
- You’ve got to make sure that you are enthusiastic, energetic, entertaining, you are creating content that other people want to look at, you’ve got to immediately grab the attention of your audience.
- Carmine Gallo’s book: Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds
- Where to start in social
- Start by reading The Ultimate Guide to Social Media For Business Owners, Professionals and Entrepreneurs
- What’s your WHY?
- Build your brand
- Effective communication as a lawyer
- The importance of consistency
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-
- Daily basis, be consistent
- Have the right attitude
- Know when to get your message out: OVERPOSTING
- Know yourself and your audience
- Chapter 15 of the book with John Fisher
- Offline referral approach + social media
- Expand how we think about what we are doing
- Don’t limit yourself
- Learnings editing the book
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- Less digital and more human
Register for the MaxLawCon19!
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]
Jim’s hack: A new app: Don’t Break The Chain!
Mitch’s hack: SHOW YOUR HUMAN SIDE. Be strategically transparent on social media.
Tyson’s tip: Do you have multiple apps and tabs open on your desktop? One app to rule them all, STATION.
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Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
What would be the one thing you'd like to tell yourself if you could go back in time and give yourself a piece of advice?
In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm.
Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm's name is not always a good idea; don´t make everything about you, try to use the service you provide instead.
Make sure you make up a system to take track of everyone who contacts your law firm. Build a database. Get your clients information, it will be of value. Use call scripts.
Segmentation: make sure you choose and work with the right clients.
Hackings Hack: Built to Sell: Creating a Business That Can Thrive Without You (John Warrillow, Penguin, 2013)
Great book for lawyers to read and to think about as they start building their practice.
Tysons Tip: UpWork.
You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hrs.
The Maximum Lawyer Podcast. Partner up, and maximize your firm!
Enjoy Exclusive Access To Stage One Of The Maximum Lawyer In Minimum Time Course
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