In this Pop-up episode, Tyson interviews Harlan Schillinger and Eric Coffman, Co-Founders of LeadDocket, a simple lead tracking software for law firms. Listen as they dive deep into its features and advantages going over the importance of follow up and communication.

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Register to MaxLawCon19, June 6 and 7 in St.Louis.

Topics:

• • About LeadDocket
    • Intake and Conversion for Lawyers
    • Law Firms getting into advertising
    • Leads and accountability

 

• “What is going on in your office?”

 

• • LeadDocket’s beginnings
    • Dino Colombo and Eric Coffman started working on software for their own needs
    • Partnering up

 

• Conversion

 

• • • “In any Law Firm, the biggest problem, the biggest challenge, is in what we call “the chase”... It’s not answering the telephone or signing the client, It’s that whole in between piece that when the client says “let me think about it”.
  • A software to solve own business problem
    • 30% increase in sign ups
    • Majority of firms had intake problems
  • LeadDocket formalizes the process to make sure that every lead is handled through a defined process
  • Text Messages
    • Text Messages VS Email

 

• “You have to be able to connect with people in the way that the want to be communicated with.”

 

• • LeadDocket is the beginning; Up into the point they are signed up they’re in LeadDocket.
    • Integrations with other Platforms
    • As you become a client, there’s a different system
  • Automation of Text Messages and reminders

 

• RAW SIMPLICITY

 

• • Specifically built for the legal industry
  • Follow up to make sure leads don’t get lost
• Dealing with Clients

 

Register for the MaxLawCon19!

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

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Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim & Tyson interview Conor Malloy, partner at Chi City Legal, LLC, a 2 men law firm in Chicago. Conor uses Zapier in his firm and he is kind of a magician with it. Listen as they go all over this automation software, its functions, and the way it can help you run your law firm.

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Topics:

• • About Conor
    • Conor’s firm set up
    • 2 men firm; no support staff
    • Conor has a background in tech and implementing software and coding
    • Conor’s market is self represented landlords
    • A lot of clients required good workflows and automating processes, so that’s when Zapier kicked in
  • Technology for interacting with clients
    • Practice management system: Trello
    • Communication and milestones
    • Integration with Zapier
    • Triggers and integrations
  • Useful Zaps
    • Integration with lots of apps
    • Series of triggers followed by actions
  • 137 zaps > 3000 to 5000 actions per week without any human interaction
  • Favourite Zaps
  • Mindset of automation
    • Know your processes
    • Map out workflow
    • Probable and possible workflows

 

• Understanding your processes and what your core technologies are in order to move things along, that’s huge

 

• Skill Set required
  • Low code and no code
  • If you are doing filters you can use Zapier
• Automation malfunction
  • Start collecting data
  • Baby steps
  • Debugging
• Where to start
  • Getting comfortable
  • Start with boring things that you do over and over
  • Invest time in it

 

The Maximum Lawyer Conference 2019 is coming!

 

Jim’s hack: A video marketing tip. When you do your marketing, whether it is a video or an email, always talk as if you are talking to 1 person. People want 1 on 1 interaction. If you can come up with an avatar that’s even better.

 

Conor’s tip: Now thy processes. That’s when you can begin to delve in, and you might find some stuff where you are banging your head against the wall when you might not ever did it.

 

Tyson’s tip: An iPhone tip. Whenever you are typing on your iPhone and you misspelled a word or you have to type in another letter in there, there’s a function where if you hold down the spacebar and drag it from side to side it moves your cursor and you can easily navigate through the letters.  

 

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Marisa Portuondo, a solopreneur who runs her own business law practice in Miami, Florida. They will go over her journey as a lawyer and entrepreneur paying special attention to her marketing and discussing ways to improve it. Also, her biggest struggles and the value of assistants.

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Marisa does basically everything for business owners: that is transactional or litigation. That has  branched out into construction, because a lot of her clients are in the construction industry. Recently she started doing property damage.

 

Her Firm: Portuondo Law Firm

 

03:14 - Experience

Marisa has a lot of experience in small firms and learned many valuable lessons about running a law firm: “I learned a lot about how to run a law firm and how NOT to run a law firm from the different bosses that I had.”

 

03:59 - 1st Day as a Solo

“I just thought, I don’t even know how to get clients! Marketing has changed so much since then... ”

 

05:17 - Marketing

“Whenever they think about a property claim they think of me, because they don’t know any other property claim attorneys.”  Main marketing is word of mouth

 

08:39 - Her Struggles

Marisa’s biggest struggle is that there’s just never enough time. Marisa has a background in information systems, so she’s now implementing automation and starting to see how much more efficient she’s becoming.

 

09:57 - Her team structure

They will go over Marisa’s team and her new mindset about virtual assistants.

 

12:44 - Technology

Marisa’s main software is Practice Panther

 

14:30 - Flash Forward

“I don’t know if I ever want to become a big firm. I don’t know if that’s the lifestyle that I wanna lead.”

 

15:30 - Why do Marisa does what she does

“I just love helping business owners… I’ve learned a lot about business and I love sharing that information”

 

16:53 - The Advice

Get staff earlier!   

 

20:01 - Hack and Tips of the week

 

Hacking’s hack: Jim’s been listening to James Schramko and he has a tutorial named “Own The Racecourse” The best articulation of the mindset that you should have when creating content.

 

Marisa’s tip: Automation. Get it done. Dig in into your software and automate. If you don’t have one, get one.

 

Tyson’s tip: Tyson’s in the process of hiring 2 new employees and has one very simple piece of advice: make sure that you have the job applicants make them send you a copy of the resume in pdf format. That simple thing is gonna weed out the people who can’t do that single and simple task.

 

//

 

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

 

Do you want to get on the show? Shoot us an email or message us!

 

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Karen Caffrey a licensed professional counselor and a lawyer; Karen went from the practice of law to the practice of therapy mainly counseling lawyers. They will go over the importance of wellbeing and health for lawyers, the mindset of wellbeing, and how that wellbeing can be achieved. Also, how therapy works and how it can help your personal and business.

“You can’t be a good lawyer if you are not a healthy lawyer.”

Karen’s web site: http://www.karencaffrey.com/

What does it mean to be healthy?
It’s multifaceted, there’s a physical aspect, a spiritual aspect, a work aspect and a mental and emotional aspect...

Lawyers are reluctant to go to therapy
Because of 2 things: first, stigma; the fear of how are they going to be judged, and the second is fear on confidentiality.

The business of law and psychotherapy
“The nexus between the business of law and psychotherapy Is a lot of the challenges lawyers face in having a good business of law come from psychological reasons.”

“Who we are as people, directly impacts who we are as lawyers and who we are as business owners doing the business of law.”

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack: Whenever you can take a day off of the week. Unplug yourself: get away from the phone and the computer, the office.

Karen’s tip: Put your wellbeing on your radar screen and to do this by diaring it. You can dairy it every day, and spend 5 minutes talking about your wellbeing. Prioritize your wellbeing.

Tyson’s tip: Productivity - A website: Activtrak: https://activtrak.com/. It allows you to plug in yourself, your partners and employees, and it shows your productivity level.

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Jay Ruane. They will go over his background, his role in his firm and how he managed to grow and improve it, paying special attention to his Adwords experience and strategies. If you want to start using adwords and pay per click or improve your strategy, this episode is for you.

“Start small, figure how it works, and then grow from there.”

The firm

Actually, Jay is more of an administrator of the firm than ever before, but he is still in the business, he does some court appearances from time to time.

Jay's Twitter: https://twitter.com/jayruane

Some of the topics:
The importance of content:
“We’re no longer advertising generic terms out there to drive people to information on our website, because people are finding our website organically based on all the content that we have”

A big mistake:
“One of the biggest mistakes people make, especially when it comes to adwords is thinking that more money is going to get them better results. That’s a misunderstanding of how the adwords auction system works.”

“There’s a tendency to wanna have the widest net, but the widest net doesn’t necessarily catch the fish that you want.”

How to build ads:
“We need to get in the mindset of the consumer. And those are the ones that are going to get clicks; the ads that resonate with the people who are facing the problem that needs a lawyer..”

How do you tell if an ad is working?:
“One of the things we like to use ourselves is, we direct the ad to a specific landing page on our website that is more sales oriented than our organic pages.”

Facebook vs Adwords:
“Facebook is great, but you have to have the right approach to facebook. You can’t expect it to give you the same type of results as pay per click because it’s just not built that way and the people aren’t there for that.”

Marquis Jackson’s episode:
https://maximumlawyer.com/podcast/legal-hope-pop-up-episode/

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack: The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier. how to be a good coach in an office setting!

Jay’s tip: Curate your negative list on Google. Go back and take a list of the 100 top baby names for the last 50 or so years. Male and Female. Because a lot people in this field may hear that their friend got arrested for a DUI. If they are not the person who is looking to hire you don’t want to be advertising to them.

Tyson’s tip: Check out Ryan McKeen’s book: Empower Yourself: A Practical Guide to Connecticut Personal Injury Law.

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson will check in on what’s going on with both of their practices, talk about MAXLAWCON and go over the Sales Prevention Department List; 10 things lawyers and law firms do that prevent the closing of sales.

First, Jim and Tyson will discuss about case management and catch up meetings, Tyson will go over the importance of synergies in a partnership and then they both will go over the difference between own generated leads and referrals of Personal Injury Attorneys.

Also, they will go over next year’s conference. Lessons learned and a lot of improvements! It’s going to be awesome!

And then, our topic; The list of The Sales Prevention Department:

1. Not having a live and empathetic person answering the phone.
2. Not returning calls or taking too long to call a lead.

“When you think about all the money that you spend to get the phone to ring, to not maximize what happens after when the phone rings it’s just waste of money.”

3. Having a slow sales process.

“They never love you as much as they do on the day that they sign you”.

“If you can stop them from looking for other attorneys, then you have done 90% of the battle. Get them to sign the contract”

4. Being too salesy AKA too much “whiskers”.
5. Brand and generic marketing.
6. Not having the knowledge base for the types of cases you’re advertising for.
7. Not following up on clients after an initial phone call.
8. Hiding the ball or over promising; being disingenuous.
9. Not being crystal clear on what it is that you do: NO REFERRALS.
10. Being afraid of walking away from the table.

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack: No external information until 11am!

Tyson’s tip: Talk to every person as if you never gonna talk to them again.

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Johnnie Finch, a criminal defense attorney who runs his own law firm. They will go over his background, his business, and how it is like to be a lawyer as a member of a minority. Also, they will discuss about his recently published book “Black Lawyer Confidential”. 

“I wanted to come up with a book or some type of manual for those who are from small towns or minorities that have never had parents who were lawyers, or ever been in the court system before to try to deal with it…”

Their Firm:
http://johnniefinchesq.com/

The Book:
BlackLawyerBook.com

Johnnie’s Twitter

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack: https://audiojungle.net/
You can download royalty free music and audio tracks for a Dollar, and you are able to search it by emotions or music type. Great cheap resource.

Johnnie’s tip:
Leave 15 minutes early! For the rest of your life!

Tyson’s tip:
Ride a bicycle in your office whenever you are working or on calls or doing a Podcast!

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this BONUS episode, Jim gives a talk at SLU Law. He will talk about his early days as a lawyer and his journey as a law entrepreneur who now runs his own immigration law firm, going over his mindset, his business, his firm and his marketing strategies.

“This is a lot of work, but to me it’s worth it and it’s fun. I am having more fun that I’d ever would’ve had, and I’ve had three really big law firms in St. Louis talk to me about coming in to that firm and I’ve turn them down every single time, and I laugh when I do it because I would never be able to do half of my crazy shit if I went to one of those big firms. And if I hadn’t agreed to be the plaintiff in that law suite, I don’t know what would’ve happened, I don’t know how many kids I would have. I don’t know what kind of life I would have; I would have a very different life probably. So I’m very grateful for everything that’s happened and I am exactly where I want to be.”

Jim Hacking

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

//

Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

In this episode, Jim and Tyson interview Hayden and David Haskins, owners of Haskins & Company a Law Firm Marketing Company. They will go over their background, their business setup, and their law marketing work and strategies, paying special attention to how to hire the right marketing and social media company for your law firm. Listen to the episode to learn some great tactics to choose the right fit for your company.

Also, Hayden and David have political marketing and campaign work backgrounds, and they took many things from that sphere into law firm marketing… In this episode they will go over some of these lessons learnt…

Their Firm:
https://haskins.co/

“A lot of times Attorneys get into marketing arrangements, contractual agreements, and they are not as familiar with the lay of the land as somebody like us, that have actually seen a lot of the work that’s out there or a lot of the shady tactics that people do... ”

Some of the red flags when hiring an online or offline marketing company:
1. Contractual limits and ownership of content and IT.
2. Transparency and reporting

Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!

Hacking’s hack:
Jim mapped out his ideal week, and going through that exercise has helped him a lot. So, map out your week!

David’s tip: The best SEO book David has ever read! It’s like a Google biography so hopefully it will help you create content that Google likes.
In The Plex: How Google Thinks, Works, and Shapes Our Lives

Hayden’s tip: Figure out how to track where your leads are coming from. Get as granular as you possibly can with that information. And figure out what your true cost per case is.
Know where your leads are coming from with: https://www.callrail.com/

Tyson’s tip:
Move Pay for a private server. It’s more expensive but it will speed up your website.

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Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!

You can also go to MaximumLawyer.com or, if you’d prefer, email us at: [email protected]

Do you want to get on the show? Shoot us an email or message us!

The Maximum Lawyer Podcast. Partner up, and maximize your firm.