The Importance of Community Marketing ft. Parker Layrisson ML117
In this episode, Jim & Tyson interview Parker Layrisson, a personal injury attorney who runs his own law firm in Ponchatoula, Louisiana. Listen as they go over his car accident personal injury business and the importance of community marketing in a town like Ponchatoula. Also, his struggles running his firm, how his book has helped him, podcasting and more!
- Parker’s background
- Ponchatoula, Louisiana
- Small town lawyer
- Specialist that does 1 thing: car accident personal injury law
- The firm’s beginnings
- Started running a satellite office for a big law firm
- Went on his own about 10 years ago
- Took anything that walks in the door
- Parker’s mother got involved in a car accident, and it got personal for him
- Focused only on car accident personal injury
- A niche in a small town
- Lock down your tribe
- Community marketing
- The book: Accident Handbook
- Where are cases coming from
- 88% come from referrals: former clients, the list
- Intake: Gary Falkowitz
- Follow up and provide value
- Mentors and referral sources
- Goal: 10 cases a month
- The book and marketing
- The list
- Copies to former clients and referrals
- “The book is like a business card that you can put on a shelf”
- Book promotion in Times Square: a marketing hit!
- Parker’s biggest struggles
- Staffing issues
- Replacing marketing and legal assistants
- Work Life balance
- Young Guns Mastermind
- Supporting one another
- Achieve higher goals
- Time in the business and on the business
- More ON than IN
- 2 associates
- Podcasting: Parker has started a podcast!
- A podcast about stories of people that live in Ponchatoula
- Great way to get in front of people!
- The logistics of it
- Community marketing
- Fighting against bigger city attorneys
- Programs like Bikes for kids
- Advice for law students opening their firms
- The list: track all the people in your life and be meaningful about staying in contact with them
- Thank you notes
Jim’s hack: Any chance you have to throw a little party and connect with your people, it sort of strengthens the bond of everybody.
Parker’s tip: An app to send hand written notes: https://www.bond.co/
Tyson’s tip: Start tracking your goals and if you are doing the things you said you were going to do.
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