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Marketing Strategies of a Successful Law Firm ML092

In this episode, Jim and Tyson interview Charles Boyk, AKA Chuck. They will go over his career as a solo practitioner and the philosophy and marketing strategies behind his successful law firm.

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“The more people you help, the more people you turn on to marketing, the better relationships you have with everybody in the community.”

In the beginnings:
Chuck couldn’t get a job after he graduated, so he was forced to be a solo practitioner from the start. At that time, he sure wished he had a job in a firm, but in retrospective, it was a blessing because he had to start working on marketing from day 1.

His firm: https://www.charlesboyk-law.com/

“To me marketing is like breathing, you have to do it every day. And you have to have the attitude that it’s a fun experience.”

The List:
If I were just starting my law firm today, the first thing I would do would be the list. The list of all your past clients, everybody that has ever contacted the firm, all you employees, employees friends, judges, opponents, and with that list you can create an email newsletter.

“As an attorney, my job is a storyteller. And we tell the stories of a our clients, the successful cases… We make them the heroe en the story. We tell the stories of people in the community. We communicate good things, and people in the community that have overcome things. Basically we try to help other people.”

Necessary for every firm: Online presence!

“We are only as good as the cases that we have. And unless you have a plan, and you have somebody that on a day to day basis is working to carry out the plan, how are you gonna be successful?”

Max Law Con: May 17th and 18th
http://maxlawcon.maximumlawyer.com/

Hacking’s Hack:
A Chrome extension.
http://www.crowdtangle.com/
Whenever you are on an article you can see how popular it is and a lot more!

Chuck’s Tip:
Get a local library card and listen to audiobooks for free, and listen to them while training.

Tyson’s Tip:
2 books. Both from Gino Wickman.
Traction: Get a Grip on Your Business
https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results
https://www.amazon.es/Get-Grip-Entrepreneurial-Journey-Results-ebook/dp/B009K44DQY

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