In this episode, Jim and Tyson interview Tom Copeland, the marketing director with Craig Goldenfarb, a very successful plaintiff attorney in Florida. They will go over Tom’s career, his role at the firm and his marketing strategies.
Craig’s firm: https://www.800goldlaw.com/
Check it out! http://www.sevenfigureattorney.com/
Hacking’s hack: A book! Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit, by Joe Paluzzi.
And their blog! http://contentmarketinginstitute.com/blog/
Tom’s tip: A book! Outliers: The Story of Success, by Malcolm Gladwell.
And anything about Seth Godin! http://www.sethgodin.com/sg/
Tyson’s tip: Also a book! Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials), by James C. Collins.
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