Episode 3: Branding
What would be the one thing you’d like to tell yourself if you could go back in time and give yourself a piece of advice?
In this episode Tyson and Jim discuss about things they both wished they had known when they started their firm.
Branding: changing the name of your firm. KNOW your demographics, it will help you choose an adequate name. Putting your name on the firm’s name is not always a good idea; don´t make everything about you, try to use the service you provide instead.
Make sure you make up a system to take track of everyone who contacts your law firm. Build a database. Get your clients information, it will be of value. Use call scripts.
Segmentation: make sure you choose and work with the right clients.
Great book for lawyers to read and to think about as they start building their practice.
Tysons Tip: UpWork.
You can hire all kinds of assistants. It saves you a lot of money and it gets things done. Your firm running 24hrs.
The Maximum Lawyer Podcast. Partner up, and maximize your firm!