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Episode 15: The 5 Signs

Are you taking your solo lawyer practice seriously?

The 5 signs that you are not taking your solo lawyer thing seriously

1. You answer your own phone.

  • It telegraphs to potential clients that you’re really not that busy.
  • It telegraphs that you don’t have enough business going on to be able to support someone answering your phone.
  • It demonstrates you are sort of desperate for the call.
  • It keeps you from doing good work. It distracts you.
  • It is a lack of time management.
  • Clients are expecting a receptionist. It’s more professional.

2. You have a non professional email account.

  • You need to look professional. Be professional.

3. You meet with potential clients at Starbucks or Panera.

  • It telegraphs you are small potatoes, and that you don’t make enough money to spend money on an office, or you don’t care enough.
  • You need an office. Because of what it represents, because of the privacy.

4. You lower your fee when pressured by a potential client.

  • Set a fee which is fair to you and fair to your client.
  • You don’t wanna be dealing with client who are looking for the lowest cost denominator.
  • It telegraphs to clients that we as lawyers will fold to others when dealing with another attorney or the government.
  • It sets the tone for the relationship. Clients could end up bossing you around.
  • People are smart, they are gonna try to get the best deal possible.

5. You offer many practice areas in your website.

  • This telegraphs that you will do anything.
  • It shows you don’t have the systems nor the expertise built out to handle a particular matter.
  • How can you target with so many practice areas!?

Hacking’s Hack: Don’t work at home, work in the office. Stop looking at your phone, emails, to-dos, etc once you get out of the office. This will give you time to be with yourself and your family. Read books. Spend quality time with your kids.

Tyson’s Tip: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008). The best book on how to run your business.

The Maximum Lawyer Podcast. Partner up, and maximize your firm.

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