Are you taking your solo lawyer practice seriously?
The 5 signs that you are not taking your solo lawyer thing seriously
1. You answer your own phone.
- It telegraphs to potential clients that you’re really not that busy.
- It telegraphs that you don’t have enough business going on to be able to support someone answering your phone.
- It demonstrates you are sort of desperate for the call.
- It keeps you from doing good work. It distracts you.
- It is a lack of time management.
- Clients are expecting a receptionist. It’s more professional.
2. You have a non professional email account.
- You need to look professional. Be professional.
3. You meet with potential clients at Starbucks or Panera.
- It telegraphs you are small potatoes, and that you don’t make enough money to spend money on an office, or you don’t care enough.
- You need an office. Because of what it represents, because of the privacy.
4. You lower your fee when pressured by a potential client.
- Set a fee which is fair to you and fair to your client.
- You don’t wanna be dealing with client who are looking for the lowest cost denominator.
- It telegraphs to clients that we as lawyers will fold to others when dealing with another attorney or the government.
- It sets the tone for the relationship. Clients could end up bossing you around.
- People are smart, they are gonna try to get the best deal possible.
5. You offer many practice areas in your website.
- This telegraphs that you will do anything.
- It shows you don’t have the systems nor the expertise built out to handle a particular matter.
- How can you target with so many practice areas!?
Hacking’s Hack: Don’t work at home, work in the office. Stop looking at your phone, emails, to-dos, etc once you get out of the office. This will give you time to be with yourself and your family. Read books. Spend quality time with your kids.
Tyson’s Tip: The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. By Chet Holmes. Portfolio; Reprint edition (May 27, 2008). The best book on how to run your business.
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